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Buyers down at PATA T
BY LUCIANA LEITÃO
he Pacifi c Asia Travel Associa- tion’s Travel Mart 2010 should have been a chance for stakehold-
ers in the tourism sector to show their work, make business contacts and meet new clients but participants complained about the quality of the buyers. This year the event took place in
Macau from September 14 to 17 with about 1,000 people from 60 countries participating. The general manager of Cape Si-
enna Hotel and Villas in Phuket, Frank Dreist, said he was not all that satisfi ed with this year’s outcome. “I think last year was probably better in terms of the quality of buyers,” he said, explaining that this year’s clients were smaller op- erators. When an enterprise such as Cape
Sienna decides to be involved in the PATA Travel Mart, it expects to “meet new people, new contacts, see old cus- tomers” and to do business. This year’s “probably wasn’t [profi table],” Mr Dreist said.
Bali’s The Samaya hotel director of sales and marketing, Johannes Makati-
The gold and the beautiful
also hosted the 2010 PATA awards ceremony. This year’s PATA awards were given to 24 organisations and individuals. Of the four Grand Award winners,
A
Tourism New Zealand got the marketing award, Banyan Tree Spa Academy the education and training award, AlamKulKul Boutique Resort in Bali the environment award and the Indian Ministry of Tourism the heritage award. Multiple awards were won by
the Hong Kong Tourism Board, the Indian Ministry of Tourism and to the Tourism Authority of Thailand.
longside Pacifi c Asia Travel Association’s Travel Mart, Macau
The offi cial fi gures show there were more than 300 buyers at the PATA Travel Mart 2010 but some exhibitors said it was less profi table than last year’s event
ta, said he had accomplished his mar- keting targets. “A lot of people came to ask about Samaya,” he said. As for the number of visitors, he said it was
“okay” but “compared to last year, it’s less, a bit less”.
World stage According to the Macau Government Tourist Offi ce, PATA Travel Mart at- tracted 530 sellers from 295 organisa- tions, 303 buyers from 269 organisa- tions – as well as 152 journalists from 13 different destinations. From Macau, 28 entities participated. PATA chief executive Greg Duffell
said the numbers showed the event was one of the biggest international occa- sions for the travel trade in Asia. They also revealed the leading role Asia plays in world tourism. “According to our latest data, the
Asia-Pacifi c region registered an in- crease of 11 percent in total arrivals for the fi rst half of 2010,” he said. “Just in June, arrivals progressed
by a stunning 17 percent. We see good growth all across the continent with ar- rivals up by 30 percent in Macau, by 44 percent in Hong Kong, by 48 percent in
OCTOBER 2010
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