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Soundking Group promotes Patrick Almond PEOPLE

Former Studiomaster head of marketing takes on responsibility for the group’s brands in European markets

FORMER HEAD of marketing for Studiomaster takes on responsibility for the group’s brands in Europe Soundking, parent company of Cadac, Studiomaster and Carlsbro, has announced the appointment of Patrick Almond as European marketing manager. Almond, formerly head of marketing

for Studiomaster, assumes responsibility for the marketing of the three brands throughout Europe with immediate effect. In his new role, Almond will oversee the group’s promotional activities across the professional audio, live sound, theatre sound, AV, event production and MI sectors. The appointment is a key aspect of

the group’s strategy, as Cadac establishes itself, with a wider product

portfolio, beyond its traditional market leading position in theatre mixing consoles, and as Studiomaster re- establishes a prominent position in professional and MI PA, and commercial audio markets. A re-launch of the Carlsbro brand is

scheduled for next year’s PL+S show. Almond stated: “Our group strategy demands a more integrated approach to marketing activity across European territories, as expansion of our brands presents new challenges and opportunities in new and overlapping market sectors. While the brands will continue to retain their independent identities, a common, group funded marketing resource will greatly improve

their market penetration.” >

Riedel bolsters roster with two new team appointments

RIEDEL COMMUNICATIONS has expanded of its product management and sales teams with the addition of Henning Kaltheuner and Óscar Mezquita. Kaltheuner is a former product- planning specialist from Yamaha with over 25 years experience in the industry. He will be handle Riedel’s backbone technology products. Óscar Mezquita is a former sales manager from Clear-Com and Siemens who brings more than ten years of experience in international broadcast sales as well as extensive

engineering know-how to the team. >

Henning Kaltheuner joins Riedel

Crown Audio names new market manager for Installed Sound

CROWN AUDIO has appointed Daniel Saenz as market manager, installed sound.

In his new position Saenz will be responsible for working directly with customers to support design and development of installed systems and deployment of Crown amplifiers for install applications. He will report to vice president of marketing, Marc Kellom. Prior to joining Crown, Saenz served in multiple roles at Pelton,

Curious? Please visit our website ROCKNET PERFORMANCE AUDIO NETWORKS The Solution for World Class Events.

Marsh, and Kinsella and LLC, an AV consulting and design firm, most recently as senior director of marketing and business development and managed the Las Vegas office. In his new role he

was responsible for marketing acoustics, AV, telecomm and security services as well as consulting on major projects in the Las Vegas

market. These projects ranged from hotels to theaters and

showrooms and education facilities. >

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