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> EVENT REVIEW IBC Amsterdam RAI September 10th to 14th


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Venue: Amsterdam RAI Date: Sept 10th - 14th Exhibitors: 1,300 Visitors: 48,521 Verdict: By all accounts the foremost event for those in the broadcast industry these days, IBC shows no sign of slowing down – and it isn’t likely to, either, if the market continues to flourish as it has done in recent times.


Technology and growth M


This year the booming IBC show was once again a fair reflection of a broadcast industry that just keeps growing. Rob Hughes reports big figures and a vibrant showcase…


aking the decision to attend PLASA rather than IBC this year turned out to be a little


like switching queues in the supermarket, only to watch the line that you abandoned pick up speed faster than Dwain Chambers evading a drug test. Allowing the unwieldy ‘IBC 2010’ subfolder room to grow this month demanded some ruthless


deleting of emails – even an invitation to masquerade as a Nigerian lord in return for untold millions was forsaken. And grow it did, by an average of ten press releases a day, while its PLASA equivalent began to look a little malnourished, like some sort of sickly e-child.





But the upshot of this is that, while I swapped the vastness of the RAI for the, ahem, splendour of Earls Court, there’s no shortage of news to report from what is one of the most important shows for audio, not to mention broadcast in general. The 2010 event proved to be the second biggest IBC in history, with a total attendance of 48,521, an increase of 8.7 per cent on 2009. This


20 audioPRO October 2010


figure represents visitors and exhibitors combined – the continued appreciation of the industry resulted in an increased demand for exhibition space this year, with more than 1,300 companies vying for space on the show floor. A 13th hall had to be added just a few months before the event to accommodate all who wanted to be present.


One of our biggest challenges is reflecting the way the industry is changing. Michael Crimp IBC CEO


“The rise in attendance this year suggests strongly that IBC’s developments are delivering what the industry requires from its annual global meeting place,” said IBC CEO, Michael Crimp. “One of our biggest challenges is in reflecting the way that the industry is changing, with much more focus on strategic decisions about technology and growth. With decision-making moving upwards within an organisation, IBC has to be relevant to CEOs who previously might not have had it on their radar. But what is most encouraging is that, while our development programme is still a work in progress, CEO level staff are already well represented within the IBC audience.”


Like any self-respecting collection


of trade-show press releases, my IBC email subfolder bore witness to a throng of unveilings. While many of them concerned new-fangled camera gadgetry that I couldn’t begin to explain, an encouraging number were from good old audio companies such as DPA, which revealed new additions to its 4099 clip mic range and HHB, which introduced Røde miniature microphones, along with a number of new Wohler products, including the AMP2-16V Series modular audio/video processing monitor. Upgraded wireless systems in Audio-Technica’s 2000 and 3000 Series also made their debut, as did Sennheiser’s SKM 5200-II handheld transmitter, with its switching bandwidth of up to 184MHz. But the big audio news at the show was the obvious proliferation of audio over IP. Ravenna, a new open, real- time distribution technology, was revealed by Lawo associate company ALC NetworX at the show. It is designed to facilitate the passing of


signals between broadcast centres, OB trucks and for linking facilities over WAN connections. Also taking the IP route was Barix with the Exstreamer 50, a professional audio over IP device designed to ease the delivery of programme audio between studios and transmission points. The IBC2010 conference offered a fascinating mix of sessions on new technology, content creation and business. Keynote speakers ranged from Sir Michael Lyons, chairman of the BBC Trust to Kent Novak, senior VP at Texas Instruments. IBC traditionally devotes a day to digital cinema and stereographic 3D, but this year added a second theme day covering sports, with a keynote from Manolo Romero, managing director of Olympic Broadcasting Services. Joop Janssen, CEO of the Vitec Group, concluded: “IBC 2010 has been fantastic for us. We definitely see the market being up from last year: there is more life in the broadcast market in general.” > ibc.org


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