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PLASA EVENT REVIEW Earls Court, London September 12th-15th


FACT FILE


Venue: Earls Court Convention Centre, London Date: September 12th to 15th


Visitors: Over 12,000 (pre audit) Verdict: Visitor numbers were up from 2009, with an increase in international visitors. Pro audio exhbitors feel that PLASA is the place for new products launches.


Launch pad London P


PLASA 2010 brought some exciting new product innovations to the European pro audio community. Andrew Low took the tube to London’s Earls Court to bring you this in-depth report…


LASA never fails to serve loads of tasty new racks, desks, mics and black boxes to the pro audio table. It also functions as a catalyst to bring the pro audio community together in a manageable social format in a manner that other, bigger shows cannot. David Webster, marketing director at Digico, says it best: “PLASA is like a family: everybody comes together and it's big but not overwhelming – and that's what makes everybody want to come.”


The organisers are pleased with the results, stating that preliminary figures show growth from the 2009 show with over 12,000 visitors in attendance. The figures also show that the international presence was substantial, as nearly 30


per cent of the visitors were from 99 countries worldwide.


Show director Nicola Rowland says: "The universally positive feedback and the strong visitor figures would be satisfying under any circumstances, but


in the current economic climate it's a strong result for our exhibitors and, for the show itself, it underlines just how important PLASA remains in the international events calendar.


www.audioprointernational.com


The swathes of new gear unveiled at the Earls Court show was enough to overload the pages of our website, confirming that exhibitors feel that PLASA is one of the best places to debut their latest innovations.


PLASA is like a family: everybody comes together and it's big but not overwhelming – and that's what makes everybody want to come. David Webster - Digico


KLOTZ


Klotz debuted the PCF1825C mains multicore cable for stage lighting. It also showed the new HC51P15 and HC52P15 hybrid cables for computer-


controlled components and the Quad DI-Box DI44, a multi-functional four- fold DI box with balancing and sub-stagebox functionality with full DI options.


"Despite the gloomy economic situation and a decline in the number of exhibitors, PLASA 2010 was a highly worthwhile event for us,” says Grant Roomes, Klotz’ regional sales manager. “We were happy to note a dramatic increase in the number of visitors to our stand from the UK and Ireland, almost all of whom were decision-makers and top management executives. This was clear proof that our product portfolio is meeting a growing demand for special cables and system solutions." > klotz-ais.com


audioPRO October 2010 15


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