Review2010
consumers through the doors of the independents with cashback campaigns advertised in the consumer press. In June, the PMA and PIC
announced a new alliance, officially combining their strengths to give the industry the weight of both groups for significant campaigns. They retained their existing identities but are pooling together their resources on a number of campaigns. It was also the month which marked a year's anniversary of Swains’ acquisition of Tudor and reported that all was going well but they were far from resting on their laurels, with plenty of activity planned for the summer. GE launched ‘Create by Jason Wu’ - a new breed of camera, designed to be about style and fashion whilst producing great images and shifting the emphasis onto image. Following on, Pentax launched the Optio in orange flowing a slew of requests from outdoors enthusiasts who wanted it to match their other gear. Interesting research lead by
Coalition government scrapped the updates to passports, meaning the biometric data collection we had expected was obsolete for the near future and putting photo kiosks and retailers who take passport pics back in the frame. It seems as if ID cards and the like will not be reconsidered for several years, which is surely great news for
those who make a substantial profit from passport photo taking and printing. It was early summer when
Britain began to gear up for World Cup fever -Pixel provided advice for bosses on absenteeism and other issues which might crop up as people settled in to watch the big games. Swains launched its summer promotions, pushing
In June, the PMA and PIC announced a new alliance, officially combining their strengths to give the industry the weight of both groups for significant campaigns.
06 Pixel Imaging Guide
Varta revealed that consumers are still in the dark about rechargeable batteries, and that communicating the correct information to them would lead to better sales. Released in the summer, this information actually comes at an ideal time for retailers to look at the way they're marketing batteries coming up to the crucial Christmas retail season. Photomar t
unveiled the new Home of Dr y Lab brand message in June, consolidating the company's efforts to make dry processing the first choice of the industry. July saw some
major changes at
big brands. Simon Coleman left his position as General Manager for Imaging at Nikon UK, and ex-Olympus head Graham Chapman was appointed as the new Managing Director of Polaroid's UK business. Polaroid have started a new initiative to push for the younger market, appointing pop icon Lady Gaga as creative director - the trade anticipates some quirky, cult products to be launched in time for Christmas. Sony launched a new ad campaign for the NEX and announced a firmware update which would allow the camera to shoot 3D images. Soon after, 3D sweep panorama was added to Cybershots too. Kodak's summer has been an
eventful one, with the brand's new kiosks rolled out with the ability to print from social network sites such as Facebook. We now begin to surf an
avalanche of product launches in time for photokina, ready to be in stock in time for Christmas (and yes, we do have to start using that word already). Panasonic have started the ball rolling on impressive innovations with the world's first 3D consumer camcorder, and updates to the Lumix range. Let's see what the next six
months holds!
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