Compacts
fashion and photography. In the course of the research many different issues were identified. For example, most of the respondents asked for a high performance camera that was easy to use, with fewer buttons, smar ter technology and software for downloading images to Facebook etc. “Many wished for a camera
with a USB connector for easy image downloading, an automatic scene detection and one button movie mode. We are delighted with the design, the packaging and the aspirational nature of the camera. The press coverage gained since the launch of the camera has cer tainly increased
brand awareness for GE cameras and has introduced new consumers to the market, people who perhaps were not previously interested in buying a camera."
With any new innovation
comes new oppor tunity, and the Create offers retailers a chance to reach customers that other cameras do not appeal to.
"Usually cameras are sold on
megapixels, zoom range, LCD and so on, whilst the Create by Jason Wu has a great specification it is most successfully sold on its
fashionable design, simplicity of use and the luxur y packaging. This perhaps means retailers are required to sell Create by Jason Wu in a different way. We have designed a fantastic point of sale display unit with a LCD panel that
shows a shor t movie demonstrating the benefits offered by the camera."
"It is possible that some of
the design features may be seen in future GE camera models - watch this space!"
Aswe start to think about Christmas, the camera has a huge potential for success in the giftmarket
Pixel Imaging Guide 15
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