Memory Thewaywewere


More photos and videos than ever can be stored on the new super-fast memory cards or interal storage systems


Today's digital devices are


processing volumes of files which couldn't possibly have been realistically anticipated at the beginning of the digital revolution, or even five years ago as far as consumers are concerned.


Increasing resolutions and sizes


of images means every individual photo takes up more memory space, and features like burst shooting mean consumers are snapping off ever higher numbers of images. Most recently, the ability to record video and even High Definition (HD) video on a compact or DSLR camera means massive memory use - great for your memory sales!


Reviewing in the field is


inconvenient and time consuming - ideally, a photographer doesn't want to trawl through all their images and select the good ones until they're back at home or in the studio,


seated comfortably at their computer. They certainly don't want to have to delete any after a quick look out in the field because they've run out of memory card space.


"With the ever increasing demand


for extra capacity, the photography market is likely to see a boom in memory products over the coming months," say the experts at Sandisk. "People want to be able to take and view more and more images or videos on their cameras and imaging memory is already starting to see an increase to accommodate this, with the launch of the SDXC format, which is capable of reaching 2TB capacities.


"It is often assumed that the only


real factor in memory products is the capacity, but users should also take into account the reliability, durability and speed of the product. For instance, in a recent UK survey of professional photographers, reliability was ranked as the most important attribute when it comes to imaging memory. Capacity is also very important to help store all of the required content, but it’s irrelevant if the


product is unreliable and the content gets lost.


"There are a number of memory


cards to choose from, depending on the model and megapixel of the digital camera, how many pictures


to 15MB/sec read/write speed, the new high-capacity SD card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer.


Consumers want foolproof solutions, and reassurance that they're not going to lose their images. For some it's their livelihood, for others precious memories


and videos are taken and the image resolution.When looking to purchase imaging cards, it is important that people shop around to ensure that they take all factors into consideration - reliability, durability and speed.


"It is also recommend that people


purchase enough cards for their requirements. For most people one memory card is enough, however some people like to have a spare in case it gets lost or damaged.


"There have been a number of


new technologies launched recently within the photography sector, which aim to support the increased demand for extended capacity. For example, in February this year, SanDisk shipped the highest capacity SD card, the 64GB SanDisk Ultra SDXC memory card.With 64GB capacity and up


GE's Create, designed by Jason


Wu, features internal memory capable of storing "thousands" of images - obviously the exact number will vary depending on the consumer's settings and usage of the camera but the sales message is clear: with this model you don't need to worry if you've left your memory card at home, and you have 'back up' when it is full.


Consumers want fool proof


solutions, and reassurance that they're not going to lose their images. For some it's their livelihood, for others precious memories of once-in-a-lifetime events or even just a good day out… in any case, if they wanted to remember it enough to bother taking a photo of it, they won't be best impressed if a malfunction or running out of memory means they can't keep their photographs.


10 Pixel Imaging Guide


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