Review2010
taken off in the UK, accounting for 3% of interchangeable lens sales, which in turn accounted for a large chunk of the value in the market. The Budget was
announced for the beginning of April. Big issues for retailers included changes to business rates and National Insurance contributions. The government promised further financial support for businesses under the "finance for growth" scheme, but it
papers, Samsung's EX1 high end compact for advanced amateurs and a slew of subsequent products including more units for Ricoh's GXR system; more models for Nikon's Coolpix range and new EOS training DVDs from Experience Seminars. Newly rebranded Manfrotto
distribution revealed their online dealers area, featuring new tools, price lists and resources for the retailer. It joins Swains and Jef f Scowen's new website in the new generation of online ordering for the photo trade. GE launched their complete
new range in Pixel, comprising additions to the Power series, the Power Pro series, the Active series, and the Smart series. Shortly after, Sanyo entered the dual camera market with new Xacti camcorders, Panasonic brought touch screen to the interchangeable lens market with the Lumix G2. Nikon began the spring's
activity by rolling out the "I am" advertising campaign, comprising print, TV and online branding, celebrity faces and the catchy "I am Nikon" sign-off. Sony launched their campaign promoting Sweep panorama shooting across their digital imaging range. GFK was able to reveal that the Micro Four Thirds format had
didn't seem to be enough. In the following issue, business leaders spoke out against the property tax and National insurance rises, on the grounds they would cost jobs, and the BRC (British Retail Consortium) voiced retailers' concerns ahead of the upcoming election. In other political news, the Office for National Statistics took disposable cameras out of the official shopping basket used to calculate inflation, signifying a fall from favour for this older format. Best Buy officially
announced the openings of the first four UK stores, to commence in May. Huge news for the electronics market, the UK rollout of this American store added a new facet to our retail scene. Whilst the Icelandic volcano
delayed imports and made business difficult, big brand did their best to keep sales flowing. Sony launched huge electronics trade in deal, including cameras; Leica launched the V-Lux 20 camera with built in GPRS tagging, and Adobe launched CS5, undoubtedly one of 2010's most important software releases. Nikon's I Am campaign was expanded to include a sponsorship of daytime soap Hollyoaks, targeting the young and student market, and Photomar t took the Eventrepreneur show on the road, allowing event
Pixel Imaging Guide 05
The photo trade breathed a sigh of relief when the
new Coalition government scrapped the updates to passports.
photographers from all over the country the chance to see professional opportunities open to them. In April, Jessops celebrated
75 years of trading on the high street. In celebration of this milestone anniversary, CEO Trevor Moore discussed the future strength of the chain's high street presence with Pixel and painted a very bright picture of the
remodelled brand's new future. Sony launched the
groundbreaking mirrorless Alpha cameras: the NEX-5 and the NEX- 3, creating a remarkably slim and compact camera with advanced imaging and HD movie recording, and Canon celebrates the milestone of 40 million EOS cameras produced. The photo trade breathed a sigh of relief when the new
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