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Impact of iPad on Demand for Digital Magazines and eBooks


Overall, respondents believe that the iPad will have a positive impact on demand for digital magazines and eBooks: 43.1 believe it will be “a significant positive impact,” and 42.5 say, “a moderate positive impact.” Only 2.2 percent believe the iPad will have a negative impact on demand.


Figure 7: What impact do you believe the iPad will have on demand for digital magazines & eBooks?


A significant positive impact


A moderate positive impact Little or no impact A moderate negative impact


A significant negative impact


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