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Executive Summary

This report outlines the results of a September 2010 survey of digital publishing users on how they use digital publishing today, and how they plan to use it in the future.


The number of users publishing digital-only magazines (versus a digital version of an existing print magazine) will jump 44 percent in the next 12 months.

The number creating eBooks using digital publishing will increase by 60 percent in the next 12 months.

The number planning to create digital publications for mobile platforms will grow significantly over the next 12 months: - iPhone: from 12.1 percent today to 47.7 percent in 12 months (near 4x increase) - iPad: from 15.5 to 56.9 percent (near 4x increase)

Of those not currently developing digital publications for the iPad, almost 50 percent plan to within 12 months.

Two out of three respondents have plans to develop digital publications for the iPad – and the biggest reason from the one third with no plans is, “no demand from readers.”

85.6 percent believe the iPad will have a positive impact on demand for digital magazines and eBooks.

Survey Characteristics The survey was conducted online from Aug 23-Sept 8, 2010. Participants were solicited by email and Web from YUDU Media’s existing customer base of YUDU Pro users.

173 participants completed a 9-question survey on their digital publishing practices and plans (Appendix A). Respondents represented a number of different industries, with Publishing being the most frequent (37 percent).


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