6 Figure 6: What is your primary reason for not wanting to publish on the iPad?


Primary Reasons for Not Publishing on the iPad


When those with no plans to publish on the iPad were asked why, the majority (60.7 percent) said they “Don’t see the demand for it from our readers.” A further 19.6 percent are waiting to see what others in their industry do.


Waiting to see what others in our industry do


Don’t see the demand for it from our readers


Would like to but the cost is too high


Would like to but don’t know how Other


7


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