3 Figure 3: Why did your organization start using digital editions? 100 80 60 40 20 0


What’s Driving Organizations to Create Digital Editions?


This question was intended to help gauge buyers’ motivations for publishing digitally. Not surprisingly, the top choice was “revenue generation.” Number two was “to increase distribution,” closely followed by “to save money on printing and distribution.”


printing and distribution To generate additional


To save money on


To satisfy


sales/advertising revenue To reduce our


reader demand carbon footprint


To increase our distribution


To avoid having a print edition


Other


4


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