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World Intellectual Property Review: ISSN 1758-7528 (Print)


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If the Internet is the current hot topic in IP, there’s a good chance that the next one will be green technology. Te recent BP oil spill off the coast of Louisiana may be under control, but it has reinforced the need for viable alternatives to fossil fuels. We speak to Carl Horton, chief IP counsel at General Electric, about the company’s activities in green technology, and look at some of the ways the US government is attempting to stimulate this burgeoning market.


And now that the dust has settled aſter the US Supreme Court decision in Bilski v. Kappos, we have writers from four different countries looking at the status of business method and soſtware patents in their jurisdictions.


Finally, we look at the work of the US International Trade Commission, which is playing an ever- increasing role in ensuring that owners of US intellectual property rights can protect them against infringing goods being imported into the United States.


I’d welcome your feedback, at Marques or otherwise.


Peter Scott Editor


EDITORIAL PANEL


Ronald Faggetter, managing partner, Smart & Biggar/ Fetherstonhaugh


Mario Soerensen Garcia, founder and managing partner, Soerensen Garcia Advogados Associados


Pier Luigi Roncaglia, partner, Studio Legale SIB


John Pegram, senior principal, Fish and Richardson PC


Rebecca L. Roby, senior director of business affairs, Hard Rock International


Michael Factor, partner, JMB Fa©tor & Co


Sergio Olivares, partner, Olivares & Cia


Chris McLeod, director of trademarks, Hammonds LLP


Jacqueline Needle, partner, Beck Greener


Paul J. Sutton, co-founding partner, Sutton Magidoff LLP


Roberto Arochi, partner, Arochi Marroquín & Lindner SC


Maurice Gonsalves, partner, Mallesons Stephen Jacques


Stephen Yang, partner, Peksung Intellectual Property


Roberto Barchiesi, president, International AntiCounterfeiting Coalition


EDITOR’S NOTE Models for the future.


With the conference season well and truly upon us, the September/October issue of WIPR is something of a bumper one.


We’re constantly hearing about the ever-increasing importance of IP and the challenges of policing it, especially online. But quietly, several Internet companies have developed different models of distributing their products, models that rely less on proprietary rights and more on the trust and co-operation of users.


Web browser developer Mozilla Corporation is one such organisation. Harvey Anderson, the company’s general counsel, says that the company measures its “intellectual capital in terms of our influence and impact rather than by traditional metrics”. We speak to him about the way the company maintains its brand identity in an open-source environment, and ask how it has become the second-largest web browser in the market by providing a public, royalty-free licence to its intellectual property.


Mozilla is not alone in relying on the strength of its brand and trademarks to drive its success. Ahead of this year’s Marques conference, we talk to Marques council chairman Guido Baumgartner about the association’s activities this year and what’s new in the world of European trademarks. I hope many of you will find time to drop by the WIPR stand in Berlin.


We also speak with Benoît Battistelli, new president of the European Patent Office, about internal politics, external challenges, the mooted EU patent and the future of clean technology patents at the EPO.


World Intellectual Property Review September/October 2010


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