NEWS
Baracuta Unveils ‘A Very British Holiday’ S/S11 Footwear Collection
Baracuta, the original British
outerwear brand, with a world renowned reputation for dressing icons and legends, presents a bold and bright Spring Summer 2011 footwear collection, inspired by a traditional British holiday. A bold second footwear season
from the Baracuta label, most famously known in the UK for the G9 Harrington jacket, worn by icons including Elvis Presley and Steve McQueen, providing a tightly focused range of casual and formal styles; delivering effortless style and timeless cool. Baracuta’s S/S11 footwear collection reveals a selection of vulcanised boots, retro college pumps, desert boots, driver
styles, penny loafers, brogues and working boots. Key pieces for the season include Isaac, firmly stating its case as the
Baracuta signature style, updated for S/S11 with a fresh colour palette that includes pastel shades and a variation of leather finishes. Isaac is also available with a new rubber sole unit giving a formal look a more casual edge. Further splashes of summer colour are provided by Sterling, an on- trend driver shoe which fuses nautical styling with a traditional driver silhouette, available in a vast array of colourways and leather finishes. A casual collection comprises retro college inspired vulcanised styles
enhanced by colour, classic shapes and eye-catching detail with a seasonal edge. A range of canvas boots and retro trainers utilize a vulcanised sole unit and display striking features including a double canvas quarter, flashing the distinctive Baracuta Fraser Tartan. Highlights from the Baracuta
S/S11 casual collection includes Arcade, a classic high top basketball boot, available in a variety of colourways with double layered quarter concealing the Fraser Tartan. Morecombe and Weston also provide bold colours on retro inspired canvas college trainer silhouettes. The formal range presents wingtip brogues and working boot styles that provide a smart element whilst maintaining the Baracuta style ethos. Caister, a traditional British wing tip brogue shoe projects a genteel style blended with modern fashion touches and Filey, a high quality worker boot, combines formal qualities with a functional twist.
8 • FOOTWEAR TODAY • SEPTEMBER 2010 Each month, the head of a British footwear company is gives a personal
view on the industry - his/her concerns, forecasts and issues of the day. Stuart Lamb of William Lamb is the first contributor: Is the era of cheap shoes coming to an end? We have had more than a
decade of reducing prices on shoes being sourced from the Orient. Led by China’s economic miracle, these falling costs had been driven by dramatic increases in production capacity which resulted in too much capacity chasing too few orders thereby creating an intensely competitive buyers market. This landscape has changed in the last 2 years. Hundreds of shoe
factories have closed in China, Vietnam, Thailand & Indonesia during the period. The factories which are left are constrained by labour shortages and are now reluctant to invest in new capacity having struggled through a period of de-stocking and reduced confidence in the Western economies. Additionally, the cost of footwear materials & components has risen by
some 15%. Leather raw hide prices had increased by 50% although this is now showing signs of stabilising. This background is coupled with a number of other factors: • Sea Freight rates have increased by over 50% in the last year • Sterling v US Dollar exchange rates have declined • The Chinese Government have agreed to allow some appreciation of the RMB against the US dollar although the effects of this have not kicked in so far.
The bottom line is that price rise percentages of well into double figures
are inevitable. Strong relationships with the supply base have never been so important and we need to nurture our suppliers rather than continue to hit them with, for example, fines for a wrongly marked carton or insistence on air freighting for a week’s delay at a cost far greater than the value of the shoes. Those of us distributing and retailing shoes have enjoyed the advantages
of a Buyers market for more than 10 years but, beware - the Sellers market has now arrived.
www.footweartoday.co.uk BFA COMMENT
Interview with Stuart Lamb of William Lamb
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