REVIEW
Boutique Footwear 3rd – 5th October 2010
T
he Boutique Footwear Show was launched to great acclaim in April providing buyers and directional European brands with the unique opportunity to see the very latest collections directly after the major International fairs where the new collections have just been launched. The glamorous event has incorporated successful concepts from many of
the European shows to create a bright, open ambience where all the collections can be seen together allowing buyers to get an instant feel for all the major trends of the season in an informal and relaxed atmosphere. This season there will be even more fabulous brands, as details are
constantly being updated please visit the show website at
www.boutique-
footwear.com for the latest brand listings and other details. If you buy footwear and fashion accessories and haven’t been to Boutique
by Chic before, this is an event that you should write on your calendar now. The main focus is of course the fantastic brands which it attracts from all over the world, but the organisers have spared no expense to create the most lavish buying environment imaginable, and all the buyers I have spoken to report that it is the most enjoyable trade show they have ever attended. Each visitor is welcomed with champagne, cocktails and blinis served by male and female hosts who definitely cause a stir (and we are told that this season will surpass all others!) and there is an overwhelming sense of style, fun and calmness which will not be found at any other show. The brands showing are very
carefully selected by the Boutique team for their individuality and style, at every price point. Over 70% will be from outside the UK with a focus on Italy, France, and Spain. The majority of them do not show at any other UK show so it is a wonderful opportunity to offer your customers something very different to your competitors.
The Only National UK Footwear & Accessories Event Timed Directly After GDS, Mipel / Micam.
For more information about Boutique by Chic please visit their website:
www.boutique-by-chic.com
40 • FOOTWEAR TODAY • SEPTEMBER 2010
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