CONTENTS
FROM THE EDITOR Back to School
I
n the back to school rush at the start of the autumn term, shoe shops all over the country are heaving with parents and children intent on buying school shoes. Yet many school children are wearing shoes that are either too small or unsuitable, despite the
associated risks of deformity and injury caused by such footwear. All parents know that looking after their children's feet is so
important, but the guilt placed on parents can be overwhelming. How much exercise they get, how much TV they watch, what they eat, whether that low sugar drink they love is safe for their teeth or full of fruit acids, the list is endless. Crowded shops and bored assistants, often Saturday girls, mean
that you can sometimes leave the shoe shop still feeling guilty about the foot care of your children. You are often not sure that the advice and service given is correct, or if the assistant just wants to get you out of the shop so they can carry on with chatting to their mates. Being the mum of very active five year old twins has always meant
that getting shoes fitted can be something of a nightmare for Footwear Today contributor Tania Kamburn. Stampede in Tunbridge Wells was a totally eye opening experience. Firstly, all staff were trained by the Society of Shoe Fitters and were obviously interested in what they were doing. Secondly, the twins were spoken to and listened to individually and took an active part in choosing their new school shoes. Read Tania’s Children’s Shoe Fitting Heaven report on page 26. Don’t miss our our exciting new Fashion Trends section, produced
in association with leading fashion trend analysis company
Trendstop.com. This month we bring you a taste of Autumn/Winter 2010/11, including vintage shoes for ladies and 1950’s style creepers for men. We also talk to Nicola Jacobs, Footwear Buying Manager, Debenhams, in the second of our Buyer’s Profiles. Finally, we report back on some of the amazing trade shows, including Pure London and Moda, that we visited in the summer to give you an idea of what shoemakers are hoping you will be selling once the January sales are out of the way. Check out our Best of the Summer Shoe Show section of Men’s Footwear on page 28 (ladies will follow next month). We also bring you previews of upcoming shows including GDS in Dusseldorf and the Kensington Shoe Event.
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NEWS MODA REVIEW MISFIT AGENT PROVOCATEUR FASHION TRENDS VAN DAL BUYER PROFILE CHILDRENS EDITOR’S CHOICE FOOTWEAR FOCUS COMPANY PROFILE PURE REVIEW GDS PREVIEW TALKING SHOP CHIC LEGAL
Kensington Shoe Event Guide Pull Out FRONT COVER: VAN DAL
SEPTEMBER 2010 “In 2011 The Florida Group would have been
producing shoes in Norwich for 75 years. Their main brand Van Dal, launched in 1946, specialises in
branded high quality, wider fitting shoes and is still going strong today. Changes are afoot though and whilst this commitment remains there is a greater emphasis on styling than in recent years and a great new Vintage collection to challenge some long held preconceptions. Some new names have also been added to the TFG stable….”
www.footweartoday.co.uk
Van Dal - Celebrating a 75th anniversary of British manufacturing from their Norwich home
Inside this issue: • Pure Review • Moda Review • Childrens Footwear • Fashion Trends • Buyer Profile • GDS Preview
EDITOR Cheryl Taylor:
cheryltayloreditor@googlemail.com CONTRIBUTING EDITOR Adam Bernstein FEATURE WRITERS: Henry Harington Dawn Smith Vicky Kember Joe Maggio Dave West
JOURNAL MANAGER John Andrews: 01622 699135
jandrews@datateam.co.uk ADVERTISEMENT MANAGER Sue Wiseman 01622 699185
swiseman@datateam.co.uk DESIGNER Siobhan Nolan and Steve Parks ADMINISTRATION Ellie Straton PUBLISHING DIRECTOR Paul Ryder:
pryder@datateam.co.uk
Published by: Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646 email:
footwear@datateam.co.uk website:
www.datateam.co.uk
ISSN 1475 8601
Best regards, Cheryl
Cheryl Taylor,
Editor, Footwear Today Tel: 01622 862962
Email:
cheryltayloreditor@googlemail.com To receive your own regular copy of footwear today, please visit
www.footweartoday.co.uk/registration
The Publishers cannot accept responsibility for any discrepancies either in copy or between products and/or services listed. Nor can they be responsible for illustrations and/or copy for products which lead to infringement of copyright.
IFRA, BFA and Society of Shoe Fitters all support Footwear Today as a valuable forum for the footwear industry, helping to promote trade and keeping retailers informed about the latest products and developments.
Media Partner of the STAG Buying Group
SEPTEMBER 2010 • FOOTWEAR TODAY
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