SGB Outdoor News


MCoS and Silva join forces The Mountaineering Council of Scotland and Silva are now working closely in a new collaboration that


aims to draw attention to essential safety equipment and knowledge that walkers and climbers need if they are to enjoy the Scottish hills and mountains safely.


David Gibson, Chief Officer MCofS says: “We selected Silva as a partner for this initiative because we have a shared aim of promoting awareness about the need for basic navigation skills and the use of appropriate equipment on the hill.


“Being able to use a map and compass is a critical skill for any hill walker - our website navigation resources and subsidised courses are aimed at beginners who need to acquire these skills. Having a headlamp that works can also be a life-saver if you need to find your way or signal.” “Our advice is simple – get the right equipment from the start – learn how to use it - and don’t go out on the hills without it”.


For more information on Navigation courses or the Winter Talks contact The Mountaineering Council of Scotland on 01738 493942 or go to the website where there is information on mountain safety, navigation skills, and all the events and how to apply for places - see www.mcofs.org.uk/mountain- safety.asp


For more information on Silva navigational products call 01506 406277 or visit www.silva.se


HH has a solid 09


The Helly Hansen Group has announced that its operating revenues were NOK (Norwegian Kroner) 1507 million in 2009, an increase of one per cent in the face of a challenging global economic climate.


Over the past 12 months the company has continued to focus on optimising its product portfolio and customer base. The positive actions taken in 2009 are already resulting in significant increases in the brand’s business and presence around the world. These factors coupled with a strong demand for products in the Nordics and South America have resulted in Helly Hansen Sport posting a 17 per cent year-on-year gain in the 2010 autumn order book.


Keen adds to team Three Industry leaders with a passion for the HybridLife concept will head up sales, marketing,


accessories and special projects for Keen.


Russ Hopcus will now serve as the vice president of sales and global market development, while Phyllis Grove has taken on the role as the vice president of marketing. Sandy La Rowe was hired as the business unit director of bags, socks and special projects. “This leadership team is poised to take the brand to the next level, creating best practices, defying convention and enjoying the ride along the way,” said James Curleigh CEO of KEEN. “With fresh energy and 65+ years of combined experience Russ, Sandy and Phyllis bring added discipline and creativity to an already strong KEEN team. There is no better group to help drive innovation in all we do and to assist in making it easier to do business with KEEN for customers and consumers.”


The survival and marine business posted a record year in 2009, continuing on its path of accelerated growth. 2010 is already on track to outpace the 2009 results to establish a new record in top- and bottom-line results. Helly Hansen Work Wear has apparently also made significant operational improvements. The division is currently tracking well ahead of its plans for 2010.


Burton McCall to distribute Aladdin and Stanley brands for PMI


Pacific Market International (PMI), manufacturer of iconic food and beverage brands Aladdin and Stanley has entered into a partnership agreement with UK distributor Burton McCall. From July 1st Burton McCall became the exclusive UK and Eire distributor of the Stanley and Aladdin


brands.


Welcoming the partnership with PMI, Steve Davey, Managing Director of Burton McCall is delighted to take on the Stanley and Aladdin brands. He believes they will add considerable value to Burton McCall’s existing brand portfolio. “One of our major considerations when working with partner companies is compatibility of brand positioning. Burton McCall is associated with well known global brands that are leaders in their categories. Any product or brand we consider must be at this level. PMI’s Aladdin and Stanley brands are and we look forward to playing our part in their continued success within the UK.”


As a result of this partnership, PMI will be closing their UK subsidiary company located in Hemel Hempstead.


To aid the transition Burton McCall’s Area Sales Managers will contact all existing stockists over the coming weeks. John Wilkins, the Managing Director of PMI UK will remain on as a consultant for Burton McCall throughout the handover process.


After July 1st all orders and enquiries regarding the Stanley and Aladdin brands should be directed through Burton McCall on 0116 234 4644 or sales@burton-mccall.co.uk


4 SGB OUTDOOR AUGUST 2010


Commenting on the results, Helly Hansen Group CEO, Peter Sjolander, said: “We’re pleased that in a year when many large, well known brands lost revenue and market share, Helly Hansen stood its ground in terms of sales whilst improving fiscal and operational discipline. Importantly, the team’s efforts in 2009 have already netted positive results in 2010, including strong growth across the Sport, Work Wear and Survival divisions. We are clearly excited about how 2010 is progressing, and barring any unforeseen disruptions it will be a good year for Helly Hansen.”


Buff links


with TrailPlus Multifunctional headwear specialist Buff has announced a new partnership with off-road challenge experience company TrailPlus, which creates and delivers unique challenge events for individuals, groups, corporate clients and charities around Britain. The series includes the famous HellRunner adventure running event, the team based Adventure Challenge series, Adventure X and also the new HellRider running and mountain biking duathlon event coming in 2011. As part of the sponsorship, Buff will be creating customised product for use as prizes and incentives across the event portfolio. For more information on TrailPlus events, go to www.trailplus.com or for the brilliant Buff product range visit www.buffwear.co.uk


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