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SGB Outdoor ISSN 1757-7276 Editor’s Comment I


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4 NEWS Four pages of the latest outdoor industry news 8 NEW PRODUCTS What’s hot for 2011? Find out here! 12 LET THERE BE LIGHT Tom Hutton looks at the ever-growing world of lightweight gear 16 OUTDOOR REVIEW What did we see in Friedrichshafen? That would be telling… right here!


20 KEEN’S CEO JAMES CURLEIGH INTERVIEWED Keen’s top man talks to SGB Outdoor about the UK


SGB Sporting Goods Business www.sgb-sports.com The partnership voice for the trade


August 2010 www .sgb-sports.com


P.12 Let there be Light


Tom Hutton looks at who needs light- weight kit and why


P.20 Keen


Global CEO James Curleigh speaks to SGB Outdoor about his love of the UK market


P.16 OutDoor The highlights of this year's outdoor extravanganza in Friedrichshafen


SGB Sports and Outdooris the UK member of the European Sports Trade Publishing Group, a co-operative of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine – free to SGB Sports and Outdoorsubscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).


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AUGUST 2010 SGB OUTDOOR 3 Outdoor Content


love OutDoor, but for some reason this year I didn’t take any kind of insect repellent and came back with a hideously swollen hand and foot. Apparently just thinking about vodka and tonic isn’t enough. Who


knew? That didn’t detract from a great, energetic show. It really is one of the highlights of my year ad a pleasure to attend, when I’m not being munched by local insects.


The standouts of the show for me were CÀRN’s top-secret-I-can’t- reveal-it-yet new line of boots, Keen’s continuing excellence, Merrell’s gorgeous new barefoot shoes, and Columbia’s constant forward movement. There was more – a lot more – great stuff there, and I’m doing it a disservice by talking about a few things here, so why not go and read the show report where we attempt to round up some of the highlights? And on the way, read Tom Hutton’s article on lightweight gear, and our interview with Keen’s James Curleigh. It’s all good, dawg.


Comments and questions are welcomed, as ever, to jonbruford@yahoo.co.uk .


Jon Bruford - Editor SGB Outdoor


Tel: 01584 877177 Email: jonbruford@yahoo.co.uk


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