PREVIEW GDS
GDS – International Event for Shoes & Accessories GLOBAL SHOES – leading trade show for sourcing 10 to 12 September 2010
B
uyers on the look-out for the most important trends and looks for the 2011 Spring/Summer season will be given a comprehensive overview of the sector at GDS from 10 to 12 September 2010. Exhibitors with approx. 1,750 collections will be
New at GDS: More Exciting Brands and a New Improved Trend Concept
presenting a comprehensive range of progressive and classic premium brands, fashion quality brands, the colourful street and sportswear scene as well as the latest kids’ fashion. Numerous newcomers have already registered to exhibit. These include interesting brands like Betsey Johnson, Carlos Santos, Cesare Paciotti, D.A.T.E., Leather, Franca, Ikks Shoes, King, Mac Dugan with Carlo Ventura and Koxks, Mika, Luca Mode, Luciana Cavalli, MCM, Orquídea Negra Premiata, Prima Ballerina, Santandrea, Sofia Costa, Swiss Line and many more. Furthermore, under its “Follow the Trends” umbrella
brand GDS will be improving its trend concept even further. “As an international fashion and trend trade fair we wish to satisfy our visitors’ great information needs to the very best of our ability without overburdening them. This is why we are now fine-tuning our trend concept,” explains GDS Director Kirstin Deutelmoser. At GDS this trend concept runs through the fair like an underlying visual thread guiding visitors through the different halls.
Portraits of Selected New Exhibitors Behind the fashion label Badgley Mischka is the duo Mark Badgley and James Mischka. These two designers had a vision back in 1988: they wanted to bring the glamorous fashion style of the 1940s back onto the red carpet. According to Vogue they now rank amongst the top ten US designers. The style of their creations is sophisticated and is not only aimed at younger consumers but at all women
who prefer modern, wearable couture. The first shoe line came onto the market in 1999. Celebrities like Madonna, Catherine Zeta-Jones, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Sarah Jessica Parker and Ashley Judd value the timeless designs of these Hollywood darlings. The brand’s signature style is simple yet perfectly elegant. The finest materials and highest skilled
craftsmanship characterise the design.
www.badgleymischka.com
With her unique and original creations New York designer Betsey
Johnson has been a key generator of impulses in the fashion industry since the 1960s. After designing for other brands for over
ten years she launched her own eponymous label in 1978. Today her creations are stocked at over 65 stores worldwide. A milestone year in the Betsey Johnson story is 2003. This was the year she shifted
focus onto new target groups and extended her portfolio to include, amongst other things, shoes and accessories. Since then she has been
considered not only a pure fashion designer but also a first-class US lifestyle brand. Numerous awards like being included in the Fashion Walk of Fame honour Betsey Johnson’s work in American fashion. Her flamboyant styles bear witness to loving attention to detail, enthusiasm, limitless creativity and great talent.
www.betseyjohnson.com In 2004 two talented young designers and two marketing students
decided to pool their abilities and channel their personal experience into an ambitious project: with great creativity, expertise and fashion focus they designed their first D.A.T.E. sneakers. The result was a label that meets the high standards of the “Made in Italy” tradition and convinces customers with
38 • FOOTWEAR TODAY
• AUGUST 2010
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