WWW.MCVUK.COM
RETAILBIZ: IN THE MIX: FEATURING ARMIN VAN BUUREN MCV 16/07/10 33
In The Mix: Featuring Armin van Buuren is a Wii DJ music game with a twist…
by Dominic Sacco
FOR THOSE unfamiliar with the world of dance music, Armin van Buuren is one of the world’s top DJs. He has been named No.1 in DJ Magazine’s prestigious annual list of the top 100 DJs for the past three years.
On top of this, van Buuren claims to pull in over ten million listeners a week on ‘A State of Trance’, a radio show broadcasting across 40 FM stations as well as satellite and internet radio. He has also received various accolades including Best Album for his record Shivers at the Dutch Release Dance Awards. In March van Buuren was awarded the Gouden Harp, the highest distinction a Dutch artist can get. So what does this have to do with the video games industry? Publisher, Foreign Media Games has seen the potential in van Buuren’s music and global following, and is releasing In The Mix: Featuring Armin van Buuren on Wii – a DJ title with a range of unique features. “Previous sales figures show that there is a large group of people who like to play music games,” says Foreign Media Games’ MD Michel van Elmpt. “So for retail, this game offers a unique opportunity to offer something completely new to the large fanbase for music games. It also offers a unique gameplay experience to all those who like dance music, which is a genre that’s really quite under-supported in the music game sector.” In The Mix’s single-player career mode puts gamers on the path of becoming the ultimate DJ, starting out in small clubs before heading onto the larger festival circuit and bigger clubs in other countries. There are 30 venues in 15
cities available to perform at and players can earn money to buy new equipment. Alternatively, the game’s party mode allows the user to perform as a DJ with
“
In The Mix: Featuring Armin van Buuren gives players the chance to create their own records using basic tracks, vocals, synthesisers and effects
a group of friends. Similar to Guitar Hero’s co-operative multiplayer mode, the game doesn’t punish players for
This title offers a unique opportunity to offer
something completely new to the large music game fanbase.
Michel van Elmpt, Foreign Media Games
mistakes and allows them to play entire songs in a custom mix. There are also 60 popular tracks from Armin van Buuren and other artists, and over 30
special remixes made especially for the video game.
”
“No other dance music game currently on the market comes close to either the calibre of the licence or the translation of the DJ’s craft into a game template,” adds van Elmpt. “In The Mix is the first title
for Wii to recreate the pro DJ lifestyle, from live mixing for
audiences to producing unique, standalone tracks for use in the clubs.” There’s also a studio mode enabling players to create their own unique
records. Users start off with a basic drum track and add vocals, synthesisers and effects to make a complex track with all the elements of a hit dance song. In The Mix: Featuring Armin van
Buuren hits shelves in autumn and is available on the Wii.
RELEASED: AUTUMN FORMATS: WII PUBLISHER: FOREIGN MEDIA GAMES DEVELOPER: TRANSGAMING TECHNOLOGIES PRICE: £29.99 DISTRIBUTOR: CONNECT INTERNATIONAL CONTACT: 01992 649868
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52