RETAILBIZ: STARCRAFT II 30 MCV 16/07/10
RELEASED: JULY 27 FORMATS: PC, MAC PUBLISHER: ACTIVISION BLIZZARD DEVELOPER: BLIZZARD ENTERTAINMENT PRICE: £44.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
WWW.MCVUK.COM
SKY HIGH MARKETING
To give the release of StarCraft II a dramatic global push and added exposure, Blizzard Entertainment has teamed up with asian air giant, Korean Air to get the game’s logo and main character, Jim Raynor, onto two planes.
These will fly domestic routes in
Korea as well as international routes in the US and across European regions, for six months from July until the end of 2010. Four Korean Air limousine buses wrapped with images will also be in service during this period.
Blizzard Entertainment is also rolling
out a ‘Join the Dominion’ campaign on Facebook, Twitter and
www.StarCraft2.com. On top of this, a TV commercial has already debuted in the US during the NBA finals, and is likely to come to the UK.
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