NEWS
Features list
July/August • Connectors • Electromechanical • Kitting • Security Sector Focus
• Obsolescence Sourcing Supplement
• EMC Show
September • Semiconductors • EMC • Power & Batteries • Military Sector Focus
• PCB Sourcing Supplement
• IPCMidWest Show
October • Connectors • Enclosures • Passives
• GreenManufacturing Sector Focus
• EMS Sourcing Supplement
• SMTA Show
November/December • 2011 Annual Edition
• Distributor & Supplier Focus
• Electronica Show
January 2011 • Connectors • Enclosures
• Frequency Management
• Automotive Sector Focus
• PCB Sourcing Supplement
Mouser Electronics Inc. has announced that GrahamMaggs has been named supplier marketing director for Europe. Maggs is stepping into this position to
strengthenMouser’s presence throughout Europe,with a focus on improving supplier relations, growing the customer base, and increasing the overall Europeanmarket share. Maggswill allocate his time betweenMouser’s offices in the UK andMunich, to accommodate suppliers andmedia partners in the European region.Maggs has held numerous positions within Bourns over the last 25 years; the last four years in the position of Director Distributor Sales Europe,where he is highly regarded. He was a keymember of the Bourns senior management team, providing vital leadership and innovative programs in the European arena.
www.mouser.com 12 | June 2010 TRADE ASSOCIATIONS TOMERGE
The National Electronics Distributors Association (NEDA) and the Electronic Components Association (ECA) have announced an agreement tomerge. Amerger transition teamhas been created to finalize details. Pending completion of the due diligence process, the new association, to be named the Electronic Components Industry Association (ECIA), will commence operation in January 2011. Themission of the new association will be to
promote and improve the business environment for the authorized sales of electronic components. Themerger will enable the industry to speak with one voice for themanufacturers and distributors of electronic components on issues of critical importance to the authorized channel. The combinedmembership, resources and leadership will incorporate the necessary elements to provide enhancedmember benefits and services while reducing duplication of efforts and decreasing costs. “NEDA and ECA have been united with
respect to their fight against counterfeit product and in support of the authorized
Mouser appoints suppliermarketing director for Europe
channel," said Robin B. Gray, Jr., NEDA Executive Vice President. "Itmakes good business sense to combine our efforts for maximumeffectiveness." ECIA is expected to become the premier
association in the electronics industry today, championing bestmanufacturing practices, standards, industry advocacy and industry statistics.
www.nedassoc.org
Maxim extends product lifespan
Rochester Electronics has been selected as an authorized distributor for mature semiconductor IC products fromMaxim Integrated Products Inc. Through its Extension-of-Life process, Rochester is contractually-licensed to distribute Maxim's mature semiconductor devices to provide legacy and end-of-life product support. "We selected Rochester Electronics as
our authorized distributor for mature products because of their extensive capabilities, experience, and reputation for quality and reliability," explained Jason Green, managing director of Americas sales and corporate distribution atMaxim. "Rochester has demonstrated that they are equipped to support us and our customers during end-of-life semiconductor scenarios." "We are pleased to enter into this
agreement withMaxim Integrated Products and to provide a continuous source of critical semiconductor devices to their customers," said George Karalias, director of marketing and communications at Rochester Electronics. "We currently have a broad offering ofMaxim semiconductor devices in stock including delay devices, high-frequency waveform generators, A/D converters, and voltage reference devices."
www.rocelec.com www.electronics-sourcing.com
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