P82 Hot Topic:Layout 1 26/01/2010 12:15 Page 82
HOT TOPIC
THE HOT
TOPIC
Kicking off our new 'hot topic' feature, we
asked our readers: If there's one single
product you expect to take off in 2010, what
is it, and why? Here's what they said…
Jill Granger, director, I.S.E. Katie Stewart, managing director, no cutting or weeding involved.
"I predict the new Result Air Down range will be a Henbury "The printable item can be any colour and the
top seller. The idea behind this range is completely "If forced to select one of Henbury's new additions transfer can be positioned in almost any position
innovative and a totally new concept for the for 2010, it would have to be our Coolplus polos – including sleeves and collars. The durability is
company. H475 for Men’s and H476 for women. beyond all expectations previously achieved with
“The Result AirDown range quite literally takes "These 100% Polyester Coolplus garments are full colour transfers.
your breath away. Simply blow into the provided made from specially engineered yarn composed of "The colour printer required to produce the WoW
mouthpiece to inflate as the temperature drops to fibres with inbuilt micro-slits. This sounds technical, is available for a few hundred pounds. Multi-repeat
keep body heat at an optimum level. but is actually just very tiny holes. These allow images on the transfer paper make the process the
“The AirDown collection offers customers a range warm moisture vapour from the skin to be most economical full colour available with superb
of jackets and gilets which are suitable for use in transported to the fabrics surface where it rapidly colour management and production consistency.
any outdoor situation. The range could easily be evaporates. The result is a cool, comfortable and "WoW is the perfect inexpensive solution to the
applied for use in the outdoor services such as much happier wearer. As the wicking properties are growing market of short-run full colour garment
mountain rescue, who’s staff members are required inherent in the yarn, and not produced by a decoration."
to be active in all weathers. The Air Down range chemical finish, the effectiveness will last for the
protects the wearer against extreme cold and has lifetime of the garment, and not wash off. Kirsty Macdonald, brand manager,
been successfully tested in temperatures as low as "We believe more and more of our customers will Finden+Hales
-20, proving this range could be a lifesaver in demand technically innovative garments as the "The new Finden+Hales jersey polos (for men
arduous outdoor environments.” undoubted benefits are forever in the media, and LV350 and women LV351) have been introduced
although the initial applications were for sports on the back of an ever increasing understanding of,
Jeremy Aston-Phillips, sales director, related products, we are now seeing strong trends and demand for performance fabrics.
Blue Max throughout the marketplace. "Coolplus is a recognised wicking fabric with
"The Ziggy’s designer skirt collection is destined to "We see these garments being suitable for use in a moisture management properties built into the
be a star performer. We have already had lots of multitude of occupations, from healthcare to yarn as opposed to a chemical application on the
enquiries about these skirts which are a new building, garden centres to golf – in fact any surface of the fabric. This means that the wicking
introduction to our 2010 catalogue. The skirts, occupation or pastime where the wearer will last forever and a day and keep the wearer
available in both a straight and pleated version, undergoes any exertion." happier for longer.
create a fashionable and stylish suit when matched "Finden+Hales have opted for a smoother and
with the Ziggy’s designer jacket or blazer. Suits are Amar Sandhu, International Insignia finer single jersey for this new design which offers
becoming an increasingly popular uniform choice "Hoodies and zip-hoodies will continue to be big. an alternative from their other performance pique
for girls across sixth forms across the UK. But girls Our customised hoods with applique and prints garments, but maintains all the same ease of
don’t just want any jacket and skirt, they want a have been a huge success. Look out for more decoration, wear and also care. As with all
proper suit that exudes quality and style. This is just interesting fabrics this year, as well as sparkly Finden+Hales garments in the range, it features
what we have delivered with our new skirts. sequins and printed designs. contrast detailing; this time in the form of bold side
"The straight version has no waistband, is fully "T shirts are a basic for everyone. The best thing and raglan sleeve panelling which is trimmed with
lined and features two side slits and a side zip. The about the T shirt is that it can be used as a canvas sporty white piping. All the colour options have
pleated version has a stitched down knife pleat to display graphic art or just about anything. We been carefully developed to co-ordinate with the
and both skirts are made from the same smart expect to see lots of graphic printed T shirts this rest of the Finden+Hales range to help with
polyester twill fabric used for all Ziggy’s designer year especially with funny words and slogans. As customer cross purchase requirements. It’s bold
jackets and blazers." with the hoods watch out for sequin and printed and very form flattering, offers proven performance
design on T shirts. They are set to be everywhere. characteristics and doesn’t fade with either sun or
Susan Bremner, brand manager, "For headwear, Peruvian hats have been very big washing so a great choice all around. It’s another
Front Row this year and we expect the trend to continue into perfect match from Finden+Hales."
"For 2010 Front Row has introduced three great 2010. We offer both custom embroidered and
new styles, so it is difficult to choose just one. jacquard peruvian hats. Another big item for 2010 Vinciane Louis, B&C
However, the hottest style is the H800 Full Zip is going to be jacquard beanie hats, either with "The B&C Hooded sweatshirt is all set to take off
Hooded Sweat. We are sure you will love this jacquard text or with jacquard designs. in 2010. Using the perfect sweat technology (80%
garment as much as we do, as it is more than combed cotton/20% polyester – 280 g/m²),
just a run of the mill hoodie. Jim Nicol, managing director, developed a few years ago by B&C, this technology
"Made from sumptuous 330gm brushed back TheMagicTouch offers many advantages such as excellent
fleece this is indeed a cosy garment. As ever we "TheMagicTouch will introduce the A3 format of resistance to washing, a matt appearance for a
have ensured that Front Row attention to detail the award-winning WoW transfer paper. Over the sublimated design and perfect printability.
with 2x1 rib on the hood and kangaroo pocket, past 18 months there have been a myriad of "The high presence of cotton in the fabric (80%)
contrast chunky drawcord with metal different solutions introduced to enable full colour and the absence of polyester inside the sweatshirt
eyelets and cover stitching on seams, for added transfer printing on garments. All available options offer perfect comfort (your skin is only in contact
strength. seem to have their unique differences but vary with cotton).
"Available in Heather Grey and Navy and co- dramatically in quality, speed and price. "B&C Hooded is available in a wide range of sizes
ordinating perfectly with the new H600 "The WoW transfer process enables full colour (from XXS to XXXL) as well as in an extended
Trackpant, we are sure this will become a must printing on to almost any fabric including nylon, colour range (17 colours – two of which are new
have item." cotton, polyester, leather and even denim. There is for 2010, brown and diva blue)."
Next Month: eco products. Gimmick or here to stay? Email deales@datateam.co.uk
| 82 | February 2010 www.printwearandpromotion.co.uk
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