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INDUSTRY NEWS
Waypoint launches Incentives &
Promotional Marketing - Live!
A weight off
your mind
Waypoint Exhibition and Event the promotions, incentives and from Prestige
Group, has announced the launch of motivations sector, although the new Stephen
a new national exhibition to support event will have a much broader
Richards
Leisure
the marketing sector. marketing-focused remit.
Incentives & Promotional Marketing Co-director Philip Soar is Chairman Prestige Leisure are pleased to
– Live! will co-locate at of the AEO (Association of Exhibition announce the arrival of their 2010
Birmingham’s NEC, alongside Organisers), non-executive chairman Brochure Collection.
established trade events Call Centre of Closerstill Media and director of Prestige have expanded their
Expo, Event UK and Service French publisher Aurenis. He was range of 45 leading brands to
Management Expo, on September 21 also instrumental in the development include Adidas Golf, Craghoppers
and 22, 2010. and eventual sale of Spearhead to and Lee Cooper Workwear.
Waypoint is jointly owned by Reed Exhibitions in 2005 and Ithaca Every effort is made to ensure
Stephen Richards and Philip Soar, Media to UBM in 2007. elements to the exhibition as other that the brochure weighs less
who are both well known and Speaking of the new exhibition, industry organisations become than 1kg so that it can be posted
respected in the exhibition sector. Stephen Richards said: “We have a involved and the show evolves to second class to your customers to
Stephen Richards was the originator dynamic marketing strategy for accommodate their members and help save you money.
of The National Incentive Show, Incentives & Promotional Marketing appeal to their target audiences.” Once the weight is over 1kg the
launched in 1997 as SPIN (Sales – Live! The event will house its own Incentives & Promotional Marketing price of postage rises dramatically,
Promotion Incentive North) in central hub, comprising information – Live! is endorsed by the British you also lose the ability to utilise
Manchester, and has been involved point/association area and seminar Promotional Marketing Association the 2nd class service.
with the Sales Promotion industry theatre. (bpma). Speaking of the Association’s There are four unpriced brochure
since 1992. He was also responsible "Our target audience will be the involvement, Gordon Glenister, options.
for the launch of The National Venue general sales and marketing director general of the BPMA said: To order your 2010 Brochure
Show (now Event UK). Stephen’s community (in addition to the "Incentives & Promotional Marketing Collection call the customer
exhibition industry experience specific buyer groups relevant to – Live! is a brand new show with a service team on 0800 652 1234,
stretches back to 1986 and each industry) and the shows will strong marketing-led theme and fills or email
encompasses many business sectors. offer intelligent marketing solutions a key slot in the pre-Christmas
sales@prestigeleisure.com
Stephen Richards was approached by relevant to all genres of integrated market. The bpma is delighted to For further details please visit
the NEC to fill the Autumn slot that marketing campaigns. We will also endorse and support this show in
www.prestigeleisure.com
has traditionally hosted a show in be adding extra features and 2010."
Exciting New
NEW HMS PINAFORE NEW POLY COTTON
& SKIRTS SWEATSHIRTS
A new pinafore costing nearly half the price of A major new range available in Crew Neck,
its predecessor and new Designer Pleat and V-Neck & Cardigan.
products for 2010.
Straight Skirt.
Quality everywhere you look.
NEW BLAZER COLOUR NEW STYLE CLASSIC POLO
REDUCED
Now available in smart Academy Navy. High quality. Top value. Self coloured buttons.
PRICES
Open hemmed sleeves. Now also in
children’s sizes.
NEW MEDALLION NEW COLOURS IN SELECT
INTERNATIONAL RUGBY SHIRT. COTTON RICH SWEATSHIRTS
Fully reversible and made with Maxtech high Hoods are now also available in vibrant pink,
performance Polyester fabric with Maxtech sky blue & bottle.
wicking.
REDUCED
PRICES
Short sleeve available
as a special order only
W O R K W E A R • S W E A T S H I R T S • P O L O S H I R T S • B L A Z E R S & J A C K E T S • T R O U S E R S & S H O R T S
| 16 | February 2010
www.printwearandpromotion.co.uk
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