p56-58 Exhibition:Layout 1 22/01/2010 15:45 Page 57
PRINTWEAR & PROMOTION EXHIBITION
The hottest ticket in town
Our prestigious line-up of printwear and promotions experts will make our new Knowledge Transfer
Suite the hottest ticket in town. Here's a look at our fascinating seminar programme for
Printwear & Promotion 2010. If you don't want to miss out, be sure to register online at
www.printwearandpromotion.co.uk
TARGET TRANSFERS WILCOM Clareville has worked in the promotional
marketing industry for more than 20 years with
SUNDAY SUNDAY some of the leading brands, agencies,
Getting started in heat printing A web site or web store? associations and exhibitions. Clients include
An explanation of how simple it is to get started With over 70% of UK Internet users shopping P&MM, Senator Pens, The UKGVCA, the bpma,
in transfer printing, and how you can start online, it's time to think about moving your New Look and on the consumer side, Greenland,
making money instantly! An overview of the static "brochure" website to a sales generating Baby Bjorn, National Garden Gift Vouchers and
products and equipment needed, including advice web store. This session looks at the future of Smartbox.
on what to look for and how to ensure that you online shopping and what to think about when
are getting value for money. The seminar features considering a web store.
demonstrations of products and tips on how to
ensure perfect results every time. It will also MONDAY MONDAY AND
feature advice on how your business can grow Back in 5: Don't leave your online TUESDAY
with you and to make sure that the purchases store unattended! Gordon Glenister
that you make will stand the test of time. It will The steps involved in setting up an online retail Director general,
also touch on the importance of workflow and store are just like that of a physical retail store. bpma
organisation, as when you are potentially dealing Just like you wouldn't leave your retail store 2009 was a tough year
with large volumes, every second really does without signage, or unattended, your online for the printwear and
count. store needs the same focus. This covers topics promotional industry.
like finding premises, point of sale, customer Margins down, costs
service, and admin workflow. rising, sales drying up,
MONDAY customers delaying
The versatility of heat transfer TUESDAY payment, need we say
printing Getting traffic to your online more? Gordon Glenister, director general of the
A heat press allows the user to decorate store British Promotional Merchandise Association,
garments from dawn until dusk. At the same Unlike a physical retail store that may have shares with you a raft of great ideas to add more
time, it also opens a lot of other doors and the passing street traffic or be situated in a profit to your bottom line. With a strong sales
opportunities are limitless. This seminar explores shopping complex, your online store doesn't! and marketing strategy you can drive your
the many other revenue streams that are This session will cover some simple ways to business forward in 2010.
available through a heat press, and many ideas drive traffic to your online store. Find out more
that are not obvious, but are profitable. There will about Search Engine Optimising, and other
also be advice on how you can achieve the result online marketing ideas.
that your customer is after, no matter how SUNDAY, MONDAY AND TUESDAY
complicated the design. You are not limited by
the cutter or equipment that you possess; there is
always a way to get the finished product to exact
AJS EMBROIDERY
specification.
CLAREVILLE
SERVICES LTD
COMMUNICATIONS
TUESDAY
How to heat apply to difficult SUNDAY
substrates and how to achieve How to be PR smart, Val Mumby
ffoor CorelDRAWAW
®
different finishes Val Mumby is the
If only every job was as simple as a plain cotton T founder and managing
shirt. Unfortunately, life doesn’t work like that! director of PR agency Introducing Embroidery i2 for CorelDRAW®, a
To make sure that you are getting the optimum Clareville software plug in for CorelDRAW® that creates
use out of your heat press, this seminar will Communications. Her embroidery inside the graphics program. No need
feature a range of tips and ideas to ensure that seminar will be covering for a separate embroidery software application,
you are able to get the most from your heat the following topics: no need to learn any new programs or interfaces.
press. It will look at “problem” materials such as • Using PR to build your Create logos, artwork or designs in CorelDRAW®,
coated nylons and demonstrate how to make profile and sales. and when you are ready to convert to embroidery,
sure that the transfers adhere perfectly every • What is PR? simply assign a stitch effect, adjust any
time. In addition, it will examine the different • Building credibility with embroidery parameters such as density, pull
methods available to achieve different finishes your audience. compensation etc, and the design is ready for the
with transfers and vinyl, whether it is gloss, matt • What do you write? embroidery machine. Embroidery i2 is perfect for
or multi-layered. • How do you get it published? screen and digital printers, promotional product
• Building relationships with the media. companies and those who want to create
• Why use a PR agency? amazing embroidery.
www.printwearandpromotion.co.uk February 2010 | 57 |
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84