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SPECIAL REPORT
High growth forecast
for digital print for
textiles
The market for digital print for textiles is forecast to grow from € 114.6m in 2009 to just
under € 1bn by 2014, according to a new study by Pira International* published in
association with FESPA**.
B
ased on primary research and expert According to the study, a total of around 30 billion for the apparel industry.
analysis, The Future of Digital Print for square metres of textile fabric are printed annually, Digital printing of textiles has been in effect since
Textiles: market forecasts to 2014, breaks a fraction of all textiles, with a growth rate of the mid 1990s with electrostatic (e-stat) and early
down the global market by end-use sector, print about two per cent per year. Of this, about 127 wide format inkjet printers, either by direct printing
process, region and country, with five-year million square metres of fabric are printed digitally. (in the case of inkjet) and via dye sublimation
forecasts to 2014. The study also provides an up- Globally, digital textile printing has been growing transfer (inkjet and e-stat). Direct to fabric printers,
to-date overview of the latest technology at over 40 per cent annually since 2002, from combined with growth in textile applications such
developments, analysis of the competitive virtually zero. Digital printing also continues to as soft signage and garments are driving the
landscape and identifies specific market grow as a per centage of all textile printing. In the market for digital textile printing.
opportunities for raw material and print period to 2012 the study expects new digital Because display/signage has been one of the first
technology suppliers. printing systems to alter the competitive landscape markets for inkjet printing, it is naturally the
and move more volume to digital printing. After largest today. It is only in the last few years that
The key findings from the study: 2012, digital printing is predicted to move quickly dedicated fabric printers evolved and began to
l The display/signage sector is driving the to become a dominant printing process, especially affect the garment, household, and other markets.
development of digital print for textiles as inkjet
printers have had a longer experience in the
market.
l Textiles production has moved to countries with
low labour rates, but digital printing may
change that. Short runs and agile
manufacturing are set to force some production
back to North America and Western Europe.
More of the cotton that is shipped from the US
to China will stay at home, to be made into
fabric that will be digitally printed locally to
satisfy design-savvy consumers locally, while
digital print will allow more designers to create
and test new designs more quickly.
l Eco-solvent inks are replacing solvent-based
inks as many of the older solvent machines are
replaced, and environmental regulations in
Europe and North America support the
continued development and use of eco-solvent
approaches.
l The total installed base of digital printers for
textiles is forecast to grow to 52,800 units
globally by 2014, a CAGR of 23.1%.
| 26 | February 2010
www.printwearandpromotion.co.uk
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