NEWS PAGES FEB xx:Layout 1 22/01/2010 13:54 Page 14
INDUSTRY NEWS
TheMagicTouch is adding clarity to crystal
SMEs are
Over the past 12 months penetration has also been hampered abandoning
TheMagicTouch have been by restrictions on colours, designs
monitoring the revival of the “crystal and end-users' non-satisfaction as a their dreams
effect” on to garments and fabrics. “value for money” product.
Many high street chains have However, the technical staff at for reality
introduced garments emblazoned TheMagicTouch have come up with
with different logos all of which have what is considered the best option New research from Premierline
been mass produced in the Far East. for the crystal effect that is easy to Direct reveals that SMEs are
The real challenge has been to enable produce, affordable and very durable. "keeping it real" when it comes
the same idea but to be made Using the MagiCut FX “Starflex” to business, abandoning their
available in the short-run, on cutable vinyl, which is available in dreams because they lack the
demand, personalised market. necessary skills to fulfil them
While a myriad of different and prefer to make money
production options are available instead.
using complex software and More than half (57%) of SMEs
laborious methods, nothing to date are missing out on running their
has really enabled the product to dream business with a quarter
become widely used or accepted. software, Corel Draw, Adobe (25%) saying it’s because they
This has been partly due to the high Illustrator or any vector based do not have the right skills. For
production costs and the resultant package that supports .ai. 24% of SMEs making money is
end-user price required to make the Using this method transfers can cost priority, believing their dream
process profitable. The market less than 50p each and be produced business wouldn’t be as
easily in minutes. The MagiCut profitable and 20% don’t
Starflex has a great soft feel and can consider it a feasible option. In
be layered to create multi-colour addition, 22% said they do not
effects together with fantastic have the time to set up their
durability that is machine washable ideal venture.
to 60C and suitable for dry cleaning. Despite the perception that
The company continues in 2010 to many small businesses are
nine exciting colours (500mm wide), offer their unique training classes started by entrepreneurs
you can produce crystal effect every Thursday for existing clients fulfilling a life-long ambition,
transfers in conjunction with your wishing to learn and improve their 73% of SMEs have no plans to
existing cutter/plotter. A host of MagiCut skills at their new training actually run their aspirational
template designs and unique fonts centre at the Dunstable businesses.
are available from the website to headquarters. While the reality is that most
create your own unique transfers. The For further information, current business owners establish
templates are available as MagiCut swatch or indeed to obtain your free themselves in property, retail
V6 files (.tmt) or Adobe Illustrator “crystal effect” transfer call the sales and construction industries, if
files (.ai). The .ai files can be used department direct. 01582 671444 or SMEs were to live their dreams,
with all versions of MagiCut www.themagictouch.co.uk the poll instead showed the
most popular industries would
Anvil Knitwear named official T shirt and
be IT, culture and sport, followed
closely by travel and tourism.
knitwear partner of Earth Day initiative Top 10 dream industries are:
1. IT
Earth Day Network has chosen Anvil Earth Day Network. Network to develop an exclusive new 2. Culture and sport
Knitwear as its official T shirt and "Anvil's commitment to eco-friendly product line for The Green Generation 3. Travel and tourism
knitwear partner for Earth Day on products and business practices that campaign, which mobilises people 4. Hospitality
April 25, 2010 and for the 40th are both environmentally and socially worldwide to find solutions to urgent 5. Music
anniversary events leading up to responsible speaks directly to our national and international issues, 6. PR and marketing
Earth Day. mission and to our supporters." such as climate change and the 7. Property
Anvil is also developing an exclusive As Earth Day Network's T shirt and global water crisis. development
new apparel line for Earth Day knitwear partner, Anvil, a leader in The Green Generation line will 8. Retail
Network's The Green Generation eco-friendly apparel and the world's feature AnvilSustainable, AnvilOrganic 9. Agriculture
campaign. sixth largest purchaser of organic and AnvilRecycled apparel, which will 10. Antiques
Earth Day Network was founded by cotton, will design and develop be available online as well as at 2010
the organizers of the first Earth Day knitwear made from organic, Earth Day Network events at the Chris Little, managing director of
in 1970 to promote environmental recycled, transitional and RPET fibres beginning of 2010. Premierline Direct said: “Our
citizenship. The network now for the organisation's apparel line. "Anvil shares Earth Day Network's research shows that many SMEs
encompasses more than 17,000 The line will be made available mission to create a more sustainable take a practical approach to the
partners and organisations in 174 directly to consumers at all of Earth future for our planet," said Anthony nature of the business they run,
countries, and more than 1 billion Day Network's events, including Corsano, chief executive officer of basing their decision on their
people participate in Earth Day Earth Day on the National Mall in Anvil Knitwear. skills and the cost effectiveness
activities. Washington, DC, the global Earth Day "The Green Generation is a of their operations. With
"Providing eco-friendly apparel is 40th anniversary in April 2010, and movement that we believe spans all business owners taking such a
essential for our organisation and for celebrations in 40 cities around the generations, all countries and all level-headed approach, they are
people who believe in Earth Day and world to commemorate Earth Day people. The Green Generation apparel clearly dedicated to making
the issues we stand for," said Network's 40th year milestone. line will feature eco issues, solutions their company a success.”
Kathleen Rogers, president of the Anvil is also working with Earth Day and events."
| 14 | February 2010 www.printwearandpromotion.co.uk
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