p28 T shirts:Layout 1 22/01/2010 14:14 Page 32
T SHIRTS
FRUIT OF THE LOOM
New additions to the Valueweight T family
Fruit of the Loom’s Valueweight Ts are the The children’s wear market has
definitive promotional T shirts. With options for witnessed rapid development in
men, women and children, plus a huge range of recent years and Fruit of the
colours, they provide the best value option for the Loom has moved things along
widest variety of volume requirements. once again with the launch of
For 2010, the company is extending the two new ‘instant classics’ – the
Valueweight T family with the addition of three Girls Valueweight T and the Kids’
new styles. These have been designed to Long Sleeve Valueweight T.
complement the existing Valueweight T range by The new ‘Girls’ style has side
improving customers’ product offerings within seams with waist shaping for a
specific sectors of the market. flattering fit; the sleeves are
The Men’s Fitted Valueweight T, Kids’ Long Sleeve shorter and tighter than the
Valueweight T and Girls Valueweight T are all unisex version; and the collar is
manufactured ‘in-house’ at Fruit of the Loom’s smaller. This all adds up to a T
new factory in Morocco. The 100% cotton fabric, shirt that girls will feel more
160/165 gm/m2, is knitted from Belcoro certified comfortable and confident wearing. for children living in colder climates and for school
yarns, which give the Valueweight Ts their Alison McKenzie, brand director, comments that children that choose to cover their arms on
distinctive softer feel. there are very few similar styles available in religious grounds. There is also certain to be a big
The new Fitted Valueweight T responds to the imprint and suggests that the T shirt will give Fruit demand from children’s clubs and sports teams,
fashion for more fitted men’s T shirts and offers a of the Loom customers a decided advantage in the Alison McKenzie explains.
lower cost alternative to the well established licensing, retail, sports, and schools markets. The set-in sleeve style has cotton/Lycra ribbed
cotton/elastane Slim Fit T. The new style has a “Women like to wear T shirts that have been cuffs: cotton/Lycra is also used for the crew neck,
shorter body compared with the standard men’s designed to fit them properly, and girls are no together with a taped neckline. The T shirt is
Valueweight T, and uses side seams to give it a different. Customers have been asking us for a available in sizes 3-4 years to 14-15 years, and
closer fitting silhouette. It also boasts a narrow girl-specific Valueweight T and we feel sure that five colours: black, deep navy, red, royal blue,
neckline, without topstitching, for a clean finish the new style will prove a resounding success in white.
that echoes trends in retail. There is no sacrifice on 2010,” she says. “We’ve taken the best range of promotional T
performance or durability, however – the The Girls Valueweight T is available in sizes 3-4 shirts on the market and made it even better,”
cotton/Lycra rib crew neck with taping upholds the years to 14-15 years and eight colours: black, says Alison McKenzie. “The 2010 Valueweight T
Valueweight T family’s well deserved reputation for deep navy, light pink, red, royal blue, sky blue, range sets new standards in both choice and value
superior comfort and shape retention. The Fitted sunflower, and white. Children love to wear for the promotional T shirt market.”
Valueweight T is available in sizes S-XXL and eight layered clothing, which is one area where the new
colours: black, charcoal, classic olive, deep navy, Kids’ Long Sleeve Valueweight T scores highly. The For more information call 01952 682900 or visit
orange, red, royal blue, white. garments’ long sleeves also make it a good choice
www.fruitoftheloom.eu
HANES
HENBURY
Tagless sports T is a
Our garments are a delight to decorate
comfortable choice
For quality, innovation and care, always check the eye on technical
Hanes Tagless collection combines superior fit, label. At Henbury we take pride in our products fabric
fabric and design with the guarantee of great and strive to deliver garments which are a delight developments
choice, excellent quality, reliable service and the to decorate and provide an ideal opportunity to for 2010
rapid availability Hanes is known for. promote your brand or kit our your workforce. Henbury are
Hanes Tagless Crew Neck sports T (product code The H010 T is more than a standard T, with V launching
7700) is made of 100% breathable stitch detailing at the neck and underarm panels. Coolplus polos
polyester fabric with Cool-DRI Its smooth surface and soft handle make this a H475 for men
technology. garment not only good to look at, but comfortable and H476 for
Moisture is wicked away from the to wear. women. In
skin and transferred to the Our workhorses the H100/H121 100% cotton 100% polyester,
outside surface of the garment. polos and the H400/H401 polyester/cotton which uses
This greatly improves alternative are tried and tested and continue to wicking
evaporation and perform beautifully. technology,
speeds up drying, If a more fitted transporting H476
creating a shape is desired, moisture away
comfortable and then look no from the skin to the fabrics surface, where it
superior wearing further that the quickly evaporates. This keeps the wearer cool and
experience, H305/H306 comfortable, especially important where the task
especially during Cotton/Elastane in hand requires some exertion. Another
activity. stretch polos. The advantage of these polos is that polyester keeps
The product is ladies version its colour supremely well, so shades won't fade.
tagless for a fresh H306 has a fitted They are even easy to wash, dry quickly and
design and great waist and is hip require very little ironing, thus likely to be a very
comfort without length making it popular choice in the workwear market.
scratchy neck labels. practical and
flattering. For more information or to view the full 2010 range
For more
7000
Building on this
H010
go to
www.henbury.com, or order a free brochure
information visit
Crew
success and from your distributor. Alternatively call Henbury on
www.hanes.eu Neck keeping a close 01577 861 555.
| 32 | February 2010
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84