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PRINTWEAR & PROMOTION EXHIBITION
The countdown begins
The countdown to this year's exciting Printwear & Promotion LIVE 2010 show has begun. Editor,
Debbie Eales puts Exhibitions Manager, Richard Smith, in the hot seat and asks him what's in store at
this year's action-packed event.
Q. The Printwear & Promotion Show is celebrating think that these are small companies. Printwear & location with Promota operating through shared
21 great years in 2010. Tell us a little bit about Promotion has enjoyed regular support from facilities in the Hall 12 entrance foyer.
how the show has evolved over the years and companies such as Teamwear, Kwik Tapes,
what's new for 2010? Pressmech, Majestic Towels, Golden Finishes and Q. And what about the seminar programme?
A. I have been involved with the Printwear & many others. Although their stands may not be A. Since we introduced the seminar programme
Promotion exhibition since 1993 and although the among the largest, it is usually because their some three years ago, it quickly became clear that
basics of the event remain unchanged in being an products do not require vast amounts of display the best attended presentations were those that
event to bring all that’s best to the garment space. There will be a number of new exhibitors at were information rich and helped delegates to take
decoration market, fabric and machine technology, the event which include The Marketing Worx, Crazy their businesses forward. This requirement is now
in particular, continue to bring the major changes Bags, Transfer Supplies Ltd, GK Marketing showing reflected in the re-naming of the area as the
to the visitor. Direct to garment printing has the Anatol range of screen print machines and also Knowledge Transfer Suite.
become more affordable and transfer technology iGEM with an exciting new laser/embroidery
offers a low cost, high quality and easy to apply machine. Q. How long have you been organising the
decoration technique. Embroidery machines offer exhibition, and what memories do you have of
very high speeds and single head machines are Q. The fashion shows are always hugely popular. previous shows?
probably more popular than ever now that they What can we see this year? A. My first show was in 1993 and as for
can easily be linked together to allow a business to A. As you say, the professionally choreographed memories, it is always hard work, extremely
expand. fashion shows are always very popular. interesting and great fun and a tremendous anti-
Unfortunately I don’t get a preview of the climax when it is all over.
Q. The show has always been popular, but tell us garments that will be on the stage. I will therefore
why it is a must-do on the business calendar for be among the visitors to learn all that is new to the Q. The show always has a great buzz about it and
both visitors and exhibitors? garment side of the industry. It's an opportunity for it's a real opportunity to interact with potential
A. Printwear & Promotion continues to be the many of the brands to showcase what's new in customers. What feedback did you get from
leading UK event in the garment decoration their 2010 catalogues. exhibitors and visitors last year?
market, covering areas such as leisurewear, A. The event's success is borne out by the fact that
schoolwear, sportswear, the latest in embroidery, Q. With the co-location of the International exhibitors return year after year. This only happens
transfer and digital technology as well as ancillary Promota Show in Hall 12 at the NEC, the Printwear if their attendance is successful.
products to every part of the market. & Promotion Show has a new dimension this year.
How will that benefit visitors and exhibitors? Q. The P&P show seems to have something for
Q. Tell us about some of the big names who are at A. The co-location with Promota offers the visitor everyone, doesn't it?
P&P this year? far more products on the promotional gift side of A. It is the only UK event where the visitor will see
A. In addition to many of the UK's leading this industry than has previously been available at all that is best in their industry and now with the
garment manufacturers and distributors including Printwear & Promotion. Visitors to these events added benefit of the International Promota Show
UKL, BTC, Ralawise, Prestige, Result, United Brands should note that although Printwear & Promotion co-location.
of Scandinavia, Headwear, Pencarrie and opens on Sunday, February 28 to Tuesday, March 2,
Beechfield, we also have the major Promota will only be open on Monday and Q. Finally, how do people book a stand or register
distributor/manufacturers on the machinery side – Tuesday, March 1 and 2. Visitors must register for for the show?
YES Ltd, GS UK, Stocks Sewing Machines, D each show. A. There is some stand space still available. For
Roper/M&R, Xpres and AJS Embroidery to name further information potential exhibitors can call me
just some. Q. Tell us a little about the footfall? Is it correct to on 01622 699172 or email on
say that visitor numbers increase every year?
rsmith@datateam.co.uk.
Q. But it isn't all about the big brands, is it? Tell us A. Over the last seven years, footfall has increased
about some of the smaller companies who will be year on year reaching a record 4292 in 2009. lVisitors can pre register for fast track access by
there - and also, those who will be exhibiting for visiting the Printwear & promotion website at
the first time. Q. Is there anything special about the way the
www.printwearandpromotion.co.uk and clicking
A. Although we have many companies taking show is laid out this year? onto the “Register for P&P Live” button on the
smaller size stands, I would not want the visitor to A. The major layout change is created by the co- right hand side.
| 56 | February 2010
www.printwearandpromotion.co.uk
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