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Big montiCello oPening stars Jennifer lÓPez
& marC anthony
On December 17th the completed Monticello Grand Casino & Entertainment World in Chile was presented with the
fantastic spectacle of its grand opening celebration and headlined by megastars Jennifer López and Marc Anthony.
The entire Monticello project is Latin-America’s biggest casino and the most significant ever private investment in South-
America’s leisure industry.

t
he Monticello Grand Casino & Entertainment World is a on both electronic and table games and so qualify for rewards,
vast and impressive undertaking. It sits in spectacular lush special promotional opportunities and a diverse range of ‘extra
mountain scenery at Mostazal; just 57 kilometres or 45 value’ player offers.
minutes driving time, south by the Panamericana Sur motorway,
from the heart of Santiago. Its total build area is 66,300 square According to the most recent available figures of the Chilean
metres, divided into the key areas of casino (15,000 sqm), Hotel Gaming Board SCJ (Superintendencia de Casinos de Juego) the
(17,000 sqm), Conference Centre (4,500 sqm), Entertainment Monticello Grand Casino has, only one year after its opening,
and retail areas (6,300 sqm) and secure underground parking already achieved a market share of more than one third (34.9%)
(23,500 sqm). With a total investment amounting to US$ 240.6 in Chile with monthly gross gaming revenues amounting to
Million it is believed to be the largest ever single private invest- US$ 8.14 Million in October 2009. Also the visitor numbers
ment in South America’s leisure and entertainment industry: it is mirror the excellent market position of the Monticello Grand
a multi-faceted project featuring a casino, 5-star hotel, conference Casino: of a total of 418,300 visitors who were distributed
centre and retail mall. Now the project was officially opened with among the 15 Chilean Casinos during the reporting month
a grand show. October 2009, 21.2% (88,538) chose to visit the Monticello
Grand Casino, clearly demonstrating the amazing success to
a grand entertainment concept and date of the project.
proven success
The conference centre, too, is impressive both in scale and the high
The casino – which opened first, in October 2008 – initially fea- quality of its construction and facility. Up to 1,800 guests can be
tures 1,507 slot machines, 80 gaming tables and a 300 seat accommodated at any one time and the centre also offers a range
Bingo operation. The casino offers a luxurious salon privee and of smaller halls and rooms that will be used for presentations, semi-
its own Privilege Club where guests can amass points for play nars and other events. Equipped with a business centre, tourism
6 novomatic
®
january 2010
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