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events
noVomatiC’s ¡hola! in las Vegas
Thanks to a dramatically increased number of show visitors from across South America and the
presence of commercial teams from Novomatic subsidiary companies based in Argentina, Peru,
Chile and Paraguay, G2E 2009 had, for Novomatic and its subsidiary Austrian Gaming
Industries GmbH more of a Latin flavor than ever before. The show may have been smaller but the
results proved an exceptional success!
Sometimes, smaller can also be beautiful”. That ‘off- Despite the extreme date proximity of G2E to London’s IGE in Jan-
the-cuff’ pre-show comment by a member of the organ- uary (the event that Novomatic has, in recent years, made its own
izing team went a long way to defining the 2009 edition of the and which is undoubtedly the Group’s biggest and most important
Global Gaming Expo (G2E) held in Las Vegas from 17th-19th trade exhibition of each year) Novomatic’s R&D team once again
November. rose to the challenge of providing customers with new product
innovations by arriving in Las Vegas with no less than 12 new
The show was, in physical size – as expressed by exhibitor floor- games. Among that new product range, presented in new grip-
space, some 25 percent smaller than a year ago yet, paradoxi- ping multi-game mixes for the ever popular Super-V+ Gaminator
®
,
cally, visitor numbers were officially stated as being seven percent Novo Super-Vision™ and Novo-Vision Slant Top™ I cabinets,
up on 2008; a rare achievement in the continuing challenged games such as Diana’s Realm™, Roaring Forties™, Hot for Love™
economic climate. What was clearly without doubt was that visitor and Dollar Dogs™ became instant hits with international visitors.
numbers from across the Latin-American continent were signifi-
cantly increased, something that Novomatic had predicted ahead With the library of available Super-V
+
Gaminator
®
multi-game
of the event and actively catered for with strong representation mixes currently standing at 35 (and with more in development
by its commercial subsidiaries from Argentina, Peru, Chile and ahead of IGE in London) Novomatic is the undoubted leader in
Paraguay. All of those team members were delighted to be able multi-game technology. By providing operators with the ultimate
to meet with both existing and new customers from their respective in game mix possibilities, particularly on limited gaming floor
countries and beyond and all reported highly satisfactory levels of footprints, Novomatic have available the ideal solution. With an
business and enquiries being initiated during the three day show. internationally successful reputation for great performance, stable
44 novomatic
®
january 2010
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