P12-13 OUTDOOR DEC:SGBGolf_NEW_template 16/12/2009 13:42 Page 13
SGB ACCAPI
GH: Yes we have several on
board the most recent being
Richard Simpson world renowned
strongest sports climber and
alpinist, and Barry Jameson
European Triathlon Champion
2009. We are working with cutting
edge athletes from several
different sporting disciplines
including rowing, cycling,
triathlons & running.
Also footballers we recently
supplied product for a very well
known player who suffered a
pulled hamstring and was supposed to be out personally handling the development of the
for three weeks. We did a presentation to ‘talent’ on site to instill the knowledge and
the club, and found out his rehab wasn’t the passion I have for this product.
going great. We sent him some Nexus Pro We don’t want too many stores because
pants, with 85 per cent Nexus fabric, and he we want to keep them, replenish stock when
played the following Saturday. On the back they need it, and we want their staff to be
of that, we’re now trying out Nexus on two completely trained, be continuously up to
other players at the same club, with both Pro speed with developments. To do that the
capabilities. This is a sleeve made with Nexus and Action. scale must be manageable.
to go on drinks containers; tests that come On the staff development side, we’re
back from people using this say that people We’re into four or five Premiership teams aiming to spend three hours with all staff
are sweating but don’t smell particularly, experimentally, and a lot of other sports at every 90 days. That’s very ambitious, but if
because they’re not losing as many national level. We’ve covered a lot of you only have 50 or so stores, it’s more
electrolytes or potassium from their system. ground in just a couple of months. achievable.
They’re retaining it because of the We might end up with 45 stores, or we
Photonizer. That’s the final part of the SGB: Have you thought about doing a may end up with 70. It’s just a ballpark figure
system. Nexus swimsuit, or a tri-suit? we’re working from.
You can see, it’s a 24/7 system potentially,
but people can use as much or as little of this GH: We will be doing a tri-suit and cycling www.accapi.co.uk
as they want to. shorts amongst other new products which we
will be launching spring/summer 10.
SGB: Are you working with professional
athletes with this yet? SGB: How many stores are you in
so far?
GH: Well, we’re trying to develop
sustainable and long partnerships
with around 50 premier retailers
in the long term. It takes time to
find the right partners, in the
fields of outdoor, mountain
sports, triathlon, running,
biking to begin with. Some
will be multiples, and some
very high quality
independents. So far we
actually have commitments
to 10 outlets, with the first
opening in Keswick. We’ve
got another 15 ready to go
once we sort out the final
details. They are all
substantial stores and
they are all specialised.
We’ve hit half of our
target for the year
within our first few
months of trading.
At these Centres of Excellence,
we’ve designed great POS and I’m
DECEMBER 2009/JANUARY 2010 SGB OUTDOOR 13
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