SPORTS-DEC09-P03:SGBGolf_NEW_template 24/12/09 11:35 Page 3
ISSN 1757-7276
SGB
Datateam Business
Media Ltd
Sporting Goods Business
London Road, Maidstone,
Kent ME16 8LY.
Tel: 01622 687031
Fax: 01622 757646
First Words
Editor:
Robin Barwick
robin@barwickmedia.com
W
e continue our coverage of the SGB Sports
Retail Survey is this issue, with particular
Feature Writer: focus on online retailing. This is a difficult issue for
Zöe Foster the traditional independent retailer, with a business
and heritage built upon foundations of bricks and
Publisher
mortar, rather than in the cyber-sphere.
Paul Ryder
01622 699105 There are some serious e-commerce issues for
pryder@datateam.co.uk retailers to address. Firstly, in the online retail
market, how can an independent retailer compete
Advertising Manager
with the multiples on retail prices? It’s like
Mark Bridges
Maidstone United playing away at Chelsea in the
01622 699160
third round of the FA Cup. There will be the
mbridges@datateam.co.uk
occasional upset in this scenario, but not often.
Subscriptions & Circulation:
Then there is that friendly, personal and expert customer service that
distinguishes independents from multiples – how is that face-to-face
Karen Wright
welcome supposed to be transferred online?
www.sgb-sports.com
01622 699109
It is easier to grasp how a website is a very powerful marketing tool, and
how it can be a useful outlet for stock clearance.
Production Editor:
Brian King According to the Sports Retail Survey, 67.1% of independent sports retailers
bking@designandmediasolutions.co.uk conduct a degree of online business, and with 66.6% of retailers seeing their
online presence growing to some degree going forward, there is no doubt at
Transcription:
all that as we move into 2010, online business will continue to grow – and
Helen Farress
probably rapidly. It is an issue we will continue to address.
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air
Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB Here’s to a prosperous 2010
Sports and Outdoor Guide to the Trade, the only annual directory
published for the UK sports and outdoor industry. Subscribers to
SGB Sports and Outdoor are entitled to receive SGB Sports and
Outdoor Newsline free of charge, to the weekly emailed news
service, instead of paying £180 per annum.
Datateam Publishing Ltd 2002. All rights reserved No part of this
publication may be reproduced, stored in a retrieval system, or
transmitted by any means, electronic, mechanical, photocopying,
fax, email, recording or otherwise, without prior permission of
Robin Barwick, Editor
Datateam Publishing Ltd.
SGB
SGB
Sporting Goods Business
w w w . s g b - s p o r t s . c o m
Sporting Goods Business
December 2009/January 2010
People power S’no bother It’s behind you!
Intersport takes ‘Sport We showcase the Introducing the uCan
to the people’ latest winter running mp3 player
products
www.sgb-sports.com
The partnership voice for the trade
SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a co-operative
of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only
pan-European sports trade magazine – free to SGB Sports and Outdoor subscribers. ESPG members
include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
Sports Industry Awards official supplier
www.sportindustry.biz/awards
Accredited supplier to
the STAG Group
Cover Story . .
www.shockabsorber.co.uk
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