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SGB Outdoor News
Equip Outdoor Polartec launches new
expands sales team Lake and Cumbria
Equip Outdoor Technologies have announced an expansion of their sales challenges
team. After four years in an internal sales office role supporting export sales,
Jon Morgan will become Export Sales Representative responsible for Polartec is working with Cumbria Tourism to create a series of cycling and
developing sales in Europe. At the Alfreton head office the internal sales walking routes throughout the Lake District and Cumbria as part of the
team is expanded by recruiting Matthew Clarke into the position of Sales Adventure Capital project.
Office Manager. Starting from Ambleside, Carlisle, Coniston, Keswick or Kirkby Stephen the
The continuing period of rapid growth has also prompted the appointment routes will vary in difficulty to suit all abilities and with 10 routes for each
of a Tech Rep / Retail Staff Trainer. Stuart Hitcham has previous experience town there are plenty of challenges to chose from. The routes will be
working at retail level in specialist outdoor stores as well as two years as a promoted via the Cumbria Tourism website; www.golakes.co.uk/polartec,
retail staff trainer with technical clothing products. and leaflets distributed in specialist outdoor retailers throughout the county.
With around 300,000 visitors to www.golakes.co.uk each month, it’s the
Haglöfs supports The
perfect way to reach a large audience of walkers, cyclists and outdoor
adventurers who all need help from Polartec’s range of fabrics to protect
Highlander
them from the elements. A Polartec link on the home page will make it
easy for site visitors to click through to the routes. Suggested products will
also be featured on the Polartec pages featuring the latest fabric and
The renowned Highlander UK mountain marathon will benefit from technologies. The retailer section will allow visitors to easily find where to
partnering with Haglöfs for its 2010 edition, taking place on April 10-11. purchase Polartec clothing for their adventure in the Lake District and
The Swedish outdoor brand will help encourage new entrants to this Cumbria from local specialist retailers.
endruance race.
The demands from the Scottish weather and the tough mountainous
backdrop make the Highlander an ideal event for those who like a
challenge. It follows a traditional mountain marathon format over two days, New face at Burton McCall
with teams of two navigating over mountainous terrain and carrying all their
equipment for the overnight camp. There are five classes to choose from Burton McCall has appointed Giles Polito as Director of brand development,
which enables the event to cater for elite athletes and yet remain inclusive to succeeding Keith Rugg who will retire from the position at the end of the year.
a wide spectrum of competitors with a reasonable level of fitness who fancy Giles, together with Michelle Dickinson (Head of Marketing) will be
tackling a new challenge. The format also enables friends or work responsible for the strategic development of the Burton McCall portfolio of
colleagues to compete internally, thus adding an extra competitive element. brands.
Keith will take on responsibility for developing both the Corporate and
www.highlandermountainmarathon.org.uk Military markets.
brasher walks the walk
The 16-strong team at Sunderland based outdoor footwear manufacturer,
brasher, set out to make a difference to the environment at Durham Wildlife
Trust recently.
As part of the company’s environmental policy, the brasher team worked to
thin as many trees at the Trust’s Rainton Meadows site, helping to conserve
the local environment and improve its appearance.
In just one day, the brasher team managed to fell and thin more than 42
trees, playing a
significant part in
protecting and
enhancing the
woodland, as
well as helping to protect a variety of animal, plant and tree species.
Andy Loeber, Managing Director, at brasher commented: “At brasher, and at our parent
company Pentland, we recognise the importance of giving something back to the
environment and it is something that is actively encouraged on a regular basis.”
The Trust's reserves are managed to enhance biodiversity and they comprise a range of
habitats including internationally important limestone grasslands, species rich upland hay
meadows, semi-natural woodland, open water, reed swamp and fen meadow.
Any companies interested in taking part in future activities can log on to
www.durhamwt.co.uk for information.
6 SGB OUTDOOR DECEMBER 2009/JANUARY 2010
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