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SGB Outdoor News
Result announces Make yourself at
Wildlife Foundation HOME at ispo
initiative The EOG Association for Conservation is presenting the ‘stunning visual
portrayal of Earth’ in the film ‘HOME’
Result Performance has announced a new charitable association with the by award-winning French aerial photographer Yann Arthus-Bertrand.
David Shepherd Wildlife Foundation (DSWF) – saving critically endangered This is one of the most incredible documentaries ever made. With
mammals in their wild habitat and benefiting the local people who share breathtaking footage from 54 countries, HOME takes you on an aerial
their environment. journey from the formation of the Earth, through to the world we live in
Every jacket sold in the new insulating Result Performance AirDown range today, showing how all the Earth’s problems today are interlinked.
will trigger an annual percentage donation from Result Performance to the Humanity, for all of its ingenuity, progress, discovery and intelligence, now
DSWF. faces one of the greatest crossroads in our history.
AirDown jackets house an innovative, internal cocoon, which the wearer As the undisputed rulers of the planet, the film is a vivid reminder that we
can self-regulate body temperature by inflating or deflating as temperature may fail in our duty as guardians of the most precious gift that we can leave
fluctuates. for future generations – our HOME.
Jill Inglis, head of Fundraising at DSWF, commented: “I must say their This showing of the film is free and will take place at the Snow, Ice and
[Result] offer of support has been met with unanimous approval and Rock Summit area in Hall A6 on Monday 8th February at 16:30 – 18:00
excitement and we so look forward to developing this partnership with (before the ispo get-together).
Result Performance.” There will also be free drinks available during the film, which have been very
kindly sponsored by Timex, one of the members of the Association.
Herberto Calves, Vice President Marketing for Timex said ‘This is a fantastic
Raleigh badge returns!
opportunity for Timex to support the EOG Association for Conservation.
Everyone is welcome – please bring
as many colleagues as you can to enjoy the experience!’
The historic Raleigh head badge with
Nottingham England inscribed on it returns to
head Raleigh’s new corporate styling for
2010. Helly Hansen
The new badge will be used by all Raleigh
companies and licensees throughout the base layer
world as many of them still identify with the
significance this emblem holds for the appointment
company’s longstanding manufacturing
heritage. Helly Hansen has announced two new
“Returning to the traditional logo is the best appointments to assist with the continued
way to show the company’s pedigree and its development of the brand’s baselayer
historic commitment to Nottingham. All our category. Baselayer is Helly Hansen’s
partners across the world will now use this biggest category across the globe and
famous logo,” said Mark Gouldthorp, MD makes up a significant percentage of the
Raleigh UK. global business to date.
Ida Gullhav has been recruited to join the
existing design team at Helly Hansen. 29-
year-old Ida joins the brand with an
Simpson joins MBC
impressive background in fashion design.
Having graduated from the Oslo National
team
Academy of Arts in 2003, she went on to
launch her own underwear brand at Oslo Fashion Week the same year. In
2006 her continued success was recognised by the Norwegian magazine,
Renowned sports climber Richard Simpson is joining the elite group which Henne, as she was awarded with the prestigious title of Norway’s Best
make up the Mountain Boot Company sponsored climbing team. Richard is Fashion Designer.
known as one of the world’s strongest sport climbers with exceptional Since joining Helly Hansen, Ida has been working closely with the rest
ascents of iconic routes such as ‘Action Direct’ 9a and a first ascent of ‘A of the design team to develop the brand’s baselayer category. In
Muerte’ 9a. particular, she is working on the design of a new range of performance
2010 will see Richard on full form focusing on climbing with specific goals in baselayer – the Training Collection – which will be launched in spring
speed alpinism and several targets to break. This will include records recently 2011.
set by Ueli Steck on ascents such as the North Face of the Eiger. Kristoffer Ulriksen has worked for Helly Hansen since 2004, as Category
Richard commented: “When gearing up for 2010, I needed to work with Manager for the brand’s footwear collection. Kristoffer has now been
brands that provide the fastest, lightest and most technical gear for a variety promoted to Category Manager for Baselayer and Midlayer. Kristoffer
of mountain and rock activities. MBC works with top brands which include will continue to work towards strengthening the Helly Hansen baselayer
Scarpa, Grivel, OR and Deuter and were the obvious choice for my mission.” and midlayer range, with continued focus on design and functionality.
Visit the Scarpa web site for updates detailing Richard’s training regime and He will also be responsible for expanding the baselayer category via
progress. new distribution channels and refreshing the collection for 2011.
8 SGBOUTDOOR DECEMBER 2009/JANUARY 2010
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