SPORTS-DEC09-P18:SGBGolf_NEW_template 24/12/09 12:22 Page 18
Field Report
On the run
International 5,000-metre runner Laura Kenney, one
of Great Britain’s brightest prospects for the 2012
Olympics, has been the first athlete to wear Shock
Absorber’s new RUN bra. She talked exclusively to SGB Full support: The Shock Absorber RUN bra
A
ll women, no matter what their
“
Laura is the first
Portsmouth, to develop the new range, with
shape, need to ensure their breasts
athlete to put the RUN
extensive research conducted over 18 months to
are properly supported for sport. That better understand the different impacts of
is old news. Women who are casual runners,
bra through its paces.
running, ball sports and racket sports on the
who might run just a couple of miles a week, breast and body. The brand says that findings
need to take their support seriously, so
Laura particularly liked
from this research informed the design process
when you are a world-class long-distance
the bra’s soft,
for each bra, with each prototype being put
runner, and your training is very much through its paces in treadmill, jumping, lunging
focused on clocking up serious miles, the
seamless inner, which
and anti-chafe tests.
importance of the sports bra cannot be over- Shock Absorber says that ball sports such as
estimated.
reduces chafe and
netball, basketball and volleyball result in
Laura Kenney, 24, is established as a serious
rubbing - a real
predominantly vertical breast movement, that
contender for the 5,000 metres in the racket sports tend to result in lateral movement,
Commonwealth Games in October, and as she
problem for runners.
while running produces a continuous figure-of-8
strives to improve on a 5,000 metre personal best pattern. Shock Absorber’s scientific testing has
of 15:26, Kenney is clocking up some 70 miles of
We are looking
shown that the RUN bra can achieve an overall
running every week. 70 miles: that’s over two
forward to receiving
bounce reduction of 78% thanks to its ‘Infinity 8’
and a half marathons every week. support system.
“I normally run about 70 miles a week, running
feedback from our
“Laura is the first athlete to put the RUN bra
twice a day, four times a week,” Kenney tells SGB through its paces,” says Shock Absorber’s Julia
with a certain nonchalance. “I will also do one
consumers as the new
Nolan. “Laura particularly liked the bra’s soft,
range of sport specific
seamless inner which reduces chafe and rubbing -
a real problem for runners. We are looking
bras hit the shelves
forward to receiving feedback from our
consumers as the new range of sport specific bras
from January
”
hit the shelves from January.”
The RUN, RACKET and BALL bras come in sizes
weight session in the gym every week, and one 30-36 A, and 30-38 B-F, with an RRP of £36, and
circuit session, and I wear the Shock Absorber wholesale prices of £17.20. The RUN bra comes
RUN bra for all my training.” in White/Silver or Black/Silver.
S
Shock Absorber would struggle to find a better
candidate among the UK’s elite athletes to put to
www.shockabsorber.co.uk
the test its new RUN bra, which is part of the
brand’s new range of bras designed for specific
sports types: run, ball and racket.
“I was quite excited to be given the
opportunity of a sneak preview of the new RUN
bra for a couple of months,” explains Kenney, a
Scot born in Blackpool who was European under-
23 5,000 metre champion in 2007. “Often with
running bras the straps slip down or you might
get a bit of chafing, but the RUN bra has special
straps that sit a bit higher up and don’t slip, and
being seamless it is anti-chafe. I can really feel the
difference and it is a lovely bra to wear.”
Appliance of science
Roadrunner: Shock Absorber’s Laura Kenney clocks up Shock Absorber collaborated with Dr Joanna
70 miles in a typical week Scurr, breast health expert at the University of
18 SGB SPORT DECEMBER 2009/JANUARY 2010
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