SPORTS-DEC09-P10:SGBGolf_NEW_template 24/12/09 11:56 Page 10
News
Zoggs hits silver screen
S
wimwear brand Zoggs has launched the company’s first ever cinema
ON THE WING
advertising campaign. ‘Swim with your eyes open – rediscover
swimming’ is the strapline of a campaign targeting families and
Habana remains in Canterbury
encouraging people of all ages to maximise their enjoyment of
South Africa’s Bryan Habana, who recently became the first
swimming by wearing goggles.
“The cinema is primarily a family experience and we feel that by
Barbarian to score three tries against the All Blacks in one match,
targeting family films on the run up to Christmas allows us maximum
has extended his sponsorship agreement with Canterbury of
exposure to our target audience,” says David Annand, UK marketing
New Zealand.
manager for Zoggs.
www.canterbury.com
Mark Hammersley, CEO of the Australian company, adds: “People’s
reluctance to wear goggles usually stems from a bad experience when
Lonsdale signs DeGale
they were younger – goggles years ago would steam-up, fill with water
Lonsdale has agreed a sponsorship deal with 2008 Olympic gold
or leave unattractive red rings. Goggle technology has moved on. We
medallist James DeGale. London’s DeGale won middleweight
want to educate people that by wearing a pair of Zoggs goggles, they
gold in Beijing before turning professional in November 2008.
will enhance their swimming experience.”
www.lonsdale.com
www.zoggs.com
Can you dig it?
Volleyball England has launched a Community Development
Coach programme at the newly opened National Volleyball
Centre in Kettering. 14 coaches have been employed to drive an
24-hour
increase in participation, as part of the sport’s wider ‘Can you dig
it’ campaign.
head start:
www.volleyballengland.org
T
he day before the
neroTX is race ready
2010 British Road
The new neroTX swimskin from Blueseventy has been confirmed
Racing Championship in by FINA as legal for competition. Blueseventy says the swimsuit is
Lancashire in June, a made from a highly compressive, ultra low drag, water smart
new National Cyclo- fabric, and that ultrasonically welded seams further eliminate
Sportive event will take drag.
place on the same route
www.blueseventy.com
as the Championship.
The Cyclo-Sportive will start and finish in Barley village on Saturday June 25,
Camping out at La Manga
with the Championship being staged on June 26.
La Manga Club Resort, the famous golf and sports resort in
www.pennineevents.co.uk
south-east Spain, has entered into a partnership with Sport
Experiences to offer schools and clubs a range of sports training
camps in virtually guaranteed sunshine, in 2010 and 2011.
www.sportexperiences.co.uk
Intersport strengthens
Partnered to greatness
Aqua Sphere is once again the Official Swim Kit Partner to the
African ties
British Gas Great Swim series. Over 10,000 swimmers took part
in the Great Swim in 2009, taking up the challenge to swim a
I
ntersport has struck a sponsorship deal with three famous African
mile in open water, in one of four lakes around the country.
football nations, in collaboration with Puma. The international retail
www.greatswim.org
chain will sponsor Ghana, the Ivory Coast and Cameroon during 2010,
which will coincide with the Africa Cup of Nations early in the year,
New posts in Cardiff
and then the World Cup in the summer.
The original rugby posts
“Intersport is proud to be the sponsor of Ghana, Ivory Coast and
erected in Cardiff’s Millennium
Cameroon until the end of the 2010 World Cup,” says Franz Julien,
Stadium in 1999 have been
CEO of Intersport International Corporation. “Through this partnership,
replaced with a new
Intersport further strengthens its position as the world-leading retailer
innovation. Harrod designed
in football.”
and manufactured both the old
* The three latest retailers to join the Intersport group in 2009 are
and new sets of posts, and
Clubsport of Marches, mid-Wales, with seven stores; John Henry Sports
and John Moore Sports in Bath. Intersport general manager Barry Mellis
today’s ‘Hinged Post Assembly
said: “We retain our appetite for controlled expansion and an ambition
Roller’ makes the new
to continue building a strong and sustainable community of retailers
generation considerably easier
and take our place as the leading buying group brand.”
to put up and take down.
www.intersport.com
www.harrods.uk.com
10 SGB SPORT DECEMBER 2009/JANUARY 2010
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