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FIRST WORD Vista Chamber President & CEO A Note From Bret Schanzenbach Tell It Like It Is! Sometimes you have to sit back and ad-


mire the rawtransparency of young chil- dren.They don’t beat around the bush, sugar coat things or try to be politically correctly.They just tell it like it is. My nearly 3-year-old daughter,


Schanzenbach Bret


Therese, recently remindedme of this. Aswewerewalking to the youth room at ourChurch,my 7-year-old son ran across a very elaborate spiderweb that had a large brown spider in it.Thisweb was several feet away, and definitely too


far off to be any type of risk, but that didn’tmatter toTherese.


Whilemy sonmarveled at theweb,my daughter had amuch dif-


ferent reaction. In a total streamof consciousness, rapid-fire explo- sion of rawsentiment, she said,Daddy, look at that spider! It is not pretty, it is a boy, it is not nice, I don’t like it! Wow! Amazing! Where was a tape recorder when I needed one?


I would have loved to have saved this moment for that time when some guy wants to take her to a dance or out on a date. Then I would calmly remind her that she associates all that is scary, vile and revolting with boys. Talk about providing feedback! We at the Chamber are seeking that very same kind of raw feed-


back from our members so we can know how we are doing. Begin- ning in January, the Vista Chamber is launching Breakfast with Bret! Breakfast with Bret will be a small intimate gathering where I will get to have breakfast with 10 to 12 Chamber members, solely for the purpose of getting your opinions about how the Chamber is doing and what the Chamber can do to improve. To entice you to come give us your perspective, I will be putting


on my apron and treating you to my own personal gourmet break- fast (seriously)! So not only will you be getting a free home-cooked meal, you will


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VISTA MAGAZINE 5


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