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Geldert said. Legally, city govern- ments are held to a higher standard than their state and federal counter- parts. Geldert emphasized, “We have to be significantly more open than state or federal governments.” Along with the Mayor, the city man-


ager represents the executive branch of local government. “The city council sets policy and the city manager imple- ments it,” Geldert said. But Geldert thinks that there is a


more profound dimension to the job. The close relationship between local government and its constituents is, she believes, a perfect example of democ- racy in action. Geldert observed, “I see the city as the last bastion of represen- tative government.” In spite of the challenges involved in achieving consensus and the frequently arduous process of balancing compet- ing interests, Geldert feels that public service is very rewarding. “People don’t always agree, but they


work together for the common good. It’s wonderful,” she said.


City Manager Rita L. Geldert (right) with retired Mayor Morris B. Vance (left) and current Mayor Judy Ritter (middle) at the 2010 Civic Center Grand Opening.


Be Tax-smart with Your Investments.


According to the Tax Foundation, it took the average American until April 12 this year to earn enough to pay 2011 income taxes.


This year, aim to be above average. Start by evaluating whether you can benefit from tax-smart investing strategies, such as:


 Tax-advantaged investments and retirement accounts (e.g., IRAs)


 529 college savings plans  Holding stocks for the long term


Keep in mind that tax implications should only be one consideration when making investment decisions, not the driving factor.


Call or visit today to learn more about these investing strategies.


Brad Peterson Financial Advisor


.


236 East Broadway Vista, CA 92084 760-630-8268


www.edwardjones.com Member SIPC


www.vistachamber.org


VISTA MAGAZINE 45


FAP-1942H-A APR 2011


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