56
Franchises from £50,000 to £100,000
Easy-ID
Investment level:
£54,000 (includes £15,000
franchise fee and six booths)
Website:
www.easy-idfranchise.co.uk
Email:
carl@easy-id.co.uk
Phone:
franchise focus
0800 1123 258
classification:
Vending/business to business
Franchisee Atul Jobanputra
Bright lights
it’s great to know you’ve got all these
people behind you helping to make your
business work. When I fi rst started, Easy-
ID’s head of sales came out with me
With an Easy-ID digital photo booth business you
to show me what I needed to do. The
support is ongoing.”
could be earning £200,000 in fi ve years In terms of marketing, Atul carries
out leaflet drops outside the stores
A
TUL JOBANPUTRA, 46, had Initially franchisees should be able to
“It’s also
to boost awareness and advertises in
been running a post office in work from a home office and as they
fl exible, so I
the local press. Everyday is different,
Leicestershire with his wife grow the business they may wish to he says: “I like it because it’s so varied.
for ten years when he came across the move to dedicated business premises.
could build
I might spend a few days looking for
Easy-ID digital photo booth franchise. “I Easy-ID will help with installations
the business
new sites and making telephone sales
was working a 60-hour week and it was so you won’t need to invest in a big
up while still
calls. I can even train shopkeepers to
hard work,” say Atul. “I was also bored delivery van. You will however need to operate the booths in case they have
because I had been doing the same have a suitable vehicle to go about your
running the
any problems. I tend to empty the coins
thing for a long time. daily business.
post offi ce.”
at the end of the week.
“Easy-ID attracted me because it So far, Atul has dedicated around “The hardest part of the job is
was different and interesting. It’s also 20-30 hours a week to developing the convincing shop owners to switch
flexible, so I could build the business franchise and is on target to place 12 their existing photo booth to ours.
up while still running the post office. booths in his first year. He plans to sell This is where some sales skills are
I decided to have a chat with Carl the post office when he has a steady needed. Our photo booths rarely go
Hughes, the founder, and he explained income stream. In four to five years, he wrong, they are easy to operate, easy
the franchised business was in the early aims to have 25 booths in his franchise to maintain, low cost and compact. I
stages. I found being the first franchisee area, generating an income of around can also offer a level of service no one
very exciting so I decided to go for it.” £200,000. else can because it’s my own business. I
Atul bought the business in August As part of the franchise package, offer a two-hour turnaround service.”
2009 and is enjoying every minute of it. Atul attended fi ve days of residential Easy-ID requires an initial investment
“The business is very easy to do. I have training, which covers marketing, PR and of £54,000, which includes the £15,000
sales experience but it’s not a hard advertising, accounts, sales, basic technical franchise fee and the first six photo
sell. All I do is chat to people to see if training, customer care, products and booths. Finance can be provided
they would like to have a photo booth services, installation options, business subject to status. If you are considering
in their store at no cost to them. We development and more. Atul says: “The an Easy-ID franchise, Atul advises: “You
target shops, post offices or universities, training covers everything you need need to be self-motivated to go out
for example, anywhere that has a to get you started. The support team and create business. You also need to
high footfall.” are a really good bunch of people and enjoy meeting people.” ■
December/January 2010
www.businessfranchise.com
BF056_easy id_Dec-Jan09.indd 1 18/11/2009 16:54
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