32
Franchises under £10,000
Thebestof
Investment level:
From £4,995 plus VAT
Website:
www.getthebestof.co.uk/petite
Email:
cat@thebestof.co.uk
Phone:
franchise focus
0121 765 55 56
classification:
Marketing
If you go into a local shop or business
you’re likely to be handed a ‘thebestof
Bromsgrove’ postcard inviting you to
write a review saying why that particular
business is the best.
If you pick up the local weekly paper,
you’re also quite likely to see Ian’s face
in there somewhere as he gets involved,
yet again, in a local charity initiative or
cause célèbre. He’s also on the back
of the local bus and you can’t miss his
‘thebestof’ branded Mini as he whizzes
about town.
It’s no accident that almost 20 per
Franchisee Ian Prowse
cent of the people who live in Broms-
grove have registered as members –
and that makes Ian the most powerful
People power
marketer in town – bar none. He can
send an email today to 15 per cent of
the population promoting one of his
Champion of local businesses, thebestof, explains
great business clients or to push an
event, for example.
why it’s fussy over franchisees Ian says: “You don’t need a huge town
to make a massive success of thebestof.
O
RIGINALLY STARTING cause they were taken over by the right
“My earnings
Being in the Midlands we’re surrounded
as an online directory of person. The characteristics, attitudes and
are now
by bigger places but the people in
local businesses in 2005, behaviours of the individual, or partner- Bromsgrove are proud of their town and
thebestof has grown to become a key ship, running each franchise territory will
well into six
thebestof has given them an outlet to
player in the local community, helping be the decisive factors in determining
fi gures each
demonstrate that pride.
to champion the best businesses and the level of success.
year...”
“In many respects I think it’s easier to
events locally and engage with local As a result, thebestof has a rigorous be successful in a smaller town because
people to offer them a voice that application process. One franchisee who word travels faster and it’s easier to get
gets heard. It also enables people made it through this process and is now yourself known.
with no prior knowledge of websites building a fantastic and hugely profi table “My earnings are now well into six
or advertising sales to become a business in his town is Ian Prowse from figures each year – and I get lots of
franchisee and run their own business. Bromsgrove, Worcestershire. time at home with my young son, which
As a franchisee, you will organise is brilliant.
monthly networking meetings that Franchisee case study “Before I joined thebestof I ran a
put businesses in touch with each If you visit Bromsgrove in Worcester- different franchise. The support that I get
other, and offers you a very simple shire, a small market town with a popu- from thebestof headquarters is amazing
and cost-effective way to bring in new lation of around 20,000, you can’t miss and very comprehensive compared to
customers. You will also send out bi- thebestof Bromsgrove. my previous experiences.” ■
weekly sponsored newsletters, carry out Ian Prowse who has been running
leafl et drops, review local businesses and the franchise since 2005 has got all the
allocate monthly business awards. main businesses in the area on board as
When it comes to recruiting franchi- members and they all proudly display
sees, thebestof is very fussy, and rightly their ‘bestof’ certifi cate – which says
so. In the four years it has been operat- why the people of Bromsgrove believe
ing, the biggest single factor in determin- they are the best. Shop windows display
ing the level of success of any thebestof thebestof Bromsgrove window stickers
franchise is the franchisee. Franchise and lots of tradesmen in the area have
areas that previously struggled to get ‘as recommended on thebestof Broms-
off the ground are now fl ourishing be- grove’ on their vans.
December/January 2010
www.businessfranchise.com
BF032_BestOf_Dec-Jan09.indd 1 19/11/2009 10:14
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