26
THE ENERGIE GROUP
THE ENERGIE Group offers a range of gyms that particularly target
those often excluded from the typical gym environment, including
women and children, and the budget-savvy exerciser.
David Beattie, group brand and marketing director, says: “The health and
fi tness sector has developed exponentially over the past 15 years in the UK
and it is widely recognised that demand will outstrip supply for some years
to come. Almost 12 per cent of the UK population currently uses a fi tness
market focus
facility, but it is those who do not join gyms that interests us. We want to strip
away all the barriers that prevent people from joining gyms.”
One of the biggest barriers David recognises is cost. As a result,
fi t4less by énergie offers ‘no-frills’ fi tness. David explains: “We are the
easyJet of the fi tness industry. Monthly fees start from £16.99 a month
and there are no restrictive contracts. The centres are clean, modern
and smart, but you won’t fi nd swimming pools or fl uffy white towels.
“This is based on the fact that nearly 80 per cent of people
who use expensive gyms rarely use the extra ‘frills’, such as equipment and the changing rooms, you can do that anywhere, so you
the fi tness studios or tennis courts. If you’re just using gym might as well be quids in.”
The SHOKK youth gym franchise is another offering from energie,
which provides state-of the-art gym facilities to children between fi ve and
total Investment:
18 years, including the ever popular SHOKK wireless dance system.
From £19,000 to £75,000
An énergie franchise is suitable for someone who would either like to
Website: www.energiefranchise.com
invest in the franchise and take a back seat or for someone who likes to be
email: info@energiehq.com
hands-on running a gym. David adds: “You don’t need to be out in the back
Phone: 0845 363 1020
offi ce inventing systems, we’ve already got the systems and processes in
place that have been tried and tested and proven to work.”
MOVERS AND SHAPERS
MOVERS AND Shapers isn’t a gym.
The upscale fi tness operator
provides a personalised fi tness
approach using two state-of-the-
art technologies, Power Plate
and Fitbug. Clients receive two
personal training group sessions a approach to fitness. People want to tone up, lose weight and
week, nutritional guidance and increase fitness levels, but conventional gyms often don’t work
advice on how to improve as performance isn’t personally monitored and personal training
fi tness levels in your everyday sessions can be very expensive.
life, such as during your “So we’ve stripped away a lot of the barriers – there are no joining
commute to work or while fees or contracts and no membership fees so people aren’t tied in.
shopping. We offer free trials and if people are happy they can sign up for an
Clients’ results are introductory package of 12 resistance-based workout sessions using
measured continuously power plates for £195.
with a personal “We are also located on the
instructor, which high street so it’s convenient and
total Investment:
tends to achieve people are more likely to come in
From £50,000 plus VAT
better results. Chief and wander around, particularly
Website: www.moversandshapers.net
Executive Offi cer because of its boutique feel.
email: info@moversandshapers.net
Ben Margolis says: There aren’t banks of equipment Phone: 020 7372 4222
“It’s very much a – what we’ve created looks
360-degree nothing like a gym.”
December/January 2010 www.businessfranchise.com
BF024-027_Market focus_Dec/Jan09.indd 3 18/11/2009 14:21
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