35
franchise focus
A sales background is not required to operate a Royle The size of the territories means that franchisees have
Security franchise either. Phil adds: “In training, franchisees will the scope to develop the business into a management
be shown how to generate enquiries and close deals. We franchise. Although franchisees are involved in the
also have an online diary system, which enables us to book installation of the security products, they can – further down
appointments for franchisees. They use this system to plan the line – employ staff to do this. Phil would also encourage
their workload – it also enables us to continue to support multi-unit franchisees, which would appeal to the more
franchisees as we can help book more appointments for entrepreneurial franchisee.
them, ultimately providing them with more work.” As the business is van-based, the overheads are low.
The Royle Security franchise would appeal to someone Franchisees also do not need to hold any items in stock. If
who wants to work hard and who doesn’t want to be they sell a system it’s ordered via head offi ce, which means
offi ce bound all the time. Franchisees need to have good none of the franchisees’ cash is locked into the products.
people skills, enjoy communication and be enthusiastic about Phil explains: “Cash fl ow wise, it’s very good – we’re on a
their role. Phil is also keen to get more women on board, 60-day payment agreement with all of our suppliers, so for
particularly as many Royle Security customers buy security franchisees this means money starts coming in before it
items installed after an incident has happened. “Women goes out.”
would put customers at ease a bit more,” says Phil, especially The monitoring system that Royle Security offers is
as many customers who want security installed at home are available to customers at £15 per month of which the
often women. franchisee gets half – so they get ongoing income from the
Classifi cation:
Before franchisees get started, head offi ce mails the entire monitoring package. “Although it may not seem that much
Security installation
territory to kick-start the franchisees’ business. Following this, initially, it does build up over time to become a very good & management
the franchisees’ daily duties are predominantly concerned with ongoing and increasing regular income for no work on the
franchise
visiting people and getting quotes. Everything else is taken part of the franchisee,” says Phil.
care of by head offi ce so that franchisees can concentrate on After the initial investment, the franchisee pays
meeting clients, carrying out quotes and taking new orders. the franchisor a small fi xed monthly management charge to
Head offi ce also provides a 24-hour fault line, so if cover head offi ce services, such as call answering, 24-hour
Investment level:
any of the franchisees’ clients have problems with their fault line and monitoring services, invoicing and credit control,
installed security systems, head offi ce is able to help plus a 10 per cent royalty of their turnover.
£14,995 plus VAT
rectify the problem. Ultimately, the benefi ts of a security franchise in
Territories are worked out according to postcode comparison to some of the ‘one-man-band’ installers is that
Website:
areas. All franchisees can expect to have at least 50,000 franchisees can benefi t from the support that head offi ce
www.roylesecurity.com
households within their areas and, although Royle Security brings. Services such as a 24-hour fault line and a monitoring
Email:
is predominantly focusing on the residential sector, service would just not be possible with an independent
franchise@roylesecurity.com
franchisees can approach any business or local authority installer, whereas with Royle Security, franchisees get to Phone:
to provide them with security products (because of Royle operate independently but have a strong support structure
0500 1 0500 2
Security’s accreditations). behind them. ■
www.businessfranchise.com December/January 2010
BF034-035_Royle Security_Dec/Jan09.indd 2 19/11/2009 10:10
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