News
Tactics
Views
Movers and shakers
sponsored by
Kristine Kirby has joined Fat Face as home
Flying Brands appointed
shopping director. She was previously
Marie Myles (left) as sales
ecommerce and systems director at Next-
and marketing director.
owned fashion etailer Lipsy London.
She joins the company
from Experian, where she
held the post of director
of marketing consulting
services.
Paul Pates has joined Marshalls Garden
Alison Lancaster
Catalogues as head of marketing. Pates
(left) has left
previously worked at Flying Brands,
Harrods, where
where he oversaw the integration of
she was
Garden Bird Supplies into the company’s
marketing
gardening division.
director of its
home-shopping Charles Tyrwhitt founder Nick Wheeler
arm, Harrods (right) was named nonexecutive director
Direct. at luxury etailer My-wardrobe.com.
www.expertregister.net
www.expertregister.net
Tel: 01271-864944
info@expertregister.net
CRM Manager Online Marketing Online Marketing Customer Insight Online Marketing
c. £55,000 plus benefi ts
Executive Manager Manager Manager
This leading, high profi le c. £30,000 plus benefi ts up to £40k plus car and bonus c.£65,000 plus car and bonus c.£55k plus car and benefi ts
retailer is seeking an individual
A leading European electronic This leading high street A high street non-food retailer This is a young and rapidly
to develop and manage the
retailer operating in over ten retailer is keen to strengthen is seeking a Customer Insight expanding fashion brand which
ongoing E-commerce direct
different countries have recently its E-commerce Division by Manager to play a key role in trades via catalogues, retail
communications programme,
launched in the UK. They are appointing an Online Marketing developing its future customer outlets and online. As a result
with the aim of building long term
looking to invest signifi cantly in Manager to champion its high marketing strategy by leveraging of their growth strategy a high
profi table relationships with their
the UK and as a result are building profi le web-site. The individual will the customer data created by calibre Online Marketing Manager
customers. This will entail the
their online marketing team. The play a key role in the development its highly respected loyalty is now required to take full
development of the ‘E-commerce
role will be responsible for driving of all elements of the online programme and commissioning ownership of their website and be
CRM program’ driving acquisition
traffi c to their website through marketing mix to drive acquisition market research. Leading a team responsible for driving profi table
and retention of customers as
online channels to increase sales and build retention of customers of analysts, your main focus will sales. Reporting to the Managing
well as the development and
and grow the customer base. In to the site. This will encompass be to deliver compelling customer Director, you will manage all
management of all customer
addition to managing campaigns developing SEO and pay per click insight to support senior aspects of the online marketing
communications relating to and
you will be actively involved in programs and developing and managers and where appropriate mix, encompassing e-mail
from their rapidly growing and
SEO and managing relationships maintaining affi liate marketing make recommendations that marketing, SEO, affi liate activity
infl uential website site. Equally
with key agency partners, inititatives. Working with a range will have an impact across the and the development of a range
you will ensure the E-commerce
overseeing the creative process, of agencies and operating within business. You will need previous of crm initiatives.
database is securely hosted
ensuring that all communications a cross-functional team, you customer insight experience
and accurately maintained,
meet the company’s brand will need to have had hands on from either an FMCG, retail, Liaising with external agencies
manage the 3rd party email
standards. You will need experience of search marketing fi nancial or business to consumer and internal trading and
service provider and regularly
experience of online or digital and online marketing, preferably environment ideally with exposure marketing teams, the successful
provide reports on ROI. We are
marketing ideally coupled with gained within a fast moving retail to data from a loyalty programme. candidate will be a self starter
looking for a direct marketer who
direct marketing and keen to build or fmcg environment, possess With proven project management with strong communication skills,
has experience of managing
a career in e-commerce. This is strong commercial acumen and and leadership skills you will have be strategic and capable of
online customer communication
an excellent opportunity to be part excellent communication skills. excellent interpersonal skills and executing effectively. In addition,
programmes in a fast moving
of multinational organisation that the ability to fulfi l what will be a you will possess good analytical
consumer marketing environment
are new in the market place and
Central London
high profi le and important role in ability, a passion for fashion, be
coupled with outstanding
have very ambitious expansion this market leading company. customer focused, and maintain
interpersonal skills and strong
plans. Currently the team is small high quality standards.
commercial acumen.
and joining them at this early
Northern Home Counties
West End.
stage means you will infl uence the
marketing strategy of this exciting
new online business.
East London.
ceb175.indd 7 7/11/09 13:09:36
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45