News
Lists and media
Capscan added data
for 190 countries to
the new version of
its Matchcode for
Microsoft Dynamics
CRM plug-in.
New to market is the
Reader’s Digest active fi le
of 524,000 customers,
available through Listlab.
Previously only the
Reader’s Digest lapsed
fi le was available for
Managed by Mokrynski International, the
third-party mailings.
Blooming Marvellous fi le of 51,581 0-12
Active customers are
month buyers offers access to expectant
BC1, with an average
parents and those with young children.
age of 59 years.
Average order value is £60.
New to Intermedia Global, the Online magazine Ladies Following a recent update the Owl Barn list
Northern Tool + Equipment Gossip is offering 65,000 now has more than 56,000 0-24 month buyers
list is offering 70,000 UK postal addresses of available for rental through IDM. Customers are
b-to-b buyers and 35,000 active subscribers and recruited through direct mail, print advertising
b-to-c buyers. Average order 61,000 subscriber email in consumer titles, and the Owl Barn website.
value is £200. addresses via Caspian. Average order value is £35.
Expert media roster
Business-to-consumer lists
Targeting the mail order sector? Then look no further
Consumer and b-to-b, postal, email, and SMS, “Expert media roster” provides the ideal place to showcase your list
and insert programmes. Call 01271 866112 or email sales@catalog-biz.com to learn more.
6
Catalogue e-business www.catalog-biz.com
ceb175.indd 6 7/11/09 13:09:33
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