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Newly acquired Koodos
News
Tactics
to move upmarket
Views
StockShifters.com parent company sales. It has more than 1.2 million
e-trader Group, a specialist in the members in the US, and in the
clearance and overstock market, second quarter of this fi scal year
has bought discount fashion etailer alone, it generated revenues of
Koodos for an undisclosed sum. $23 million (£13.9 million).
Harvey Sinclair, CEO of e-trader, Another key player in the
told Catalogue e-business that he plans secret-sales space is Vente-Privee.
to move Koodos away from the Founded in France in 2001,
midmarket and “forge relationships Vente-Privee is active in France,
with more exclusive brands”. This Germany, Italy, Spain, and the
makes sense when you consider that UK. In the fi rst half of 2009, it
e-trader’s fi nancial director, Murray recorded a turnover of £290
Salmon, was formerly fi nance million. For the full year Vente-
director and head of operations at Privee is projecting a turnover of
luxury fashion etailer Net-a-Porter. £557 million before tax.
Koodos chief executive Miriam The secret-sales format, Sinclair
Lahage will leave the company says, would provide Koodos with
following a handover period. At an “unbelievable opportunity
press time, chairman Robin Klein to capitalise on its database and
was still a shareholder in Koodos harness its brand’s reputation”.
and had not formally announced The planned changes will
whether he would step down or not mean an end to Koodos’s
remain with the business. Key Koodos acquisition, just two days before his purchase of partnerships with the media. It will still provide
personnel will be integrated into the e-trader Koodos was announced, of US merchant Retail the content and platform for the fashion
management team, Sinclair says. Convergence by ecommerce provider GSI boutiques of the Daily Mail and OK! magazine.
Sinclair is looking to transform Koodos into Commerce. Retail Convergence owns RueLaLa, Two more deals are in the pipeline, Sinclair
a members-only, secret-sales website. “Sales a members-only ecommerce site offering top adds, and he hopes to be able to announce
clubs are the way to go,” he says, citing the brands at discount prices during two-day private them before the end of November.
ceb175.indd 3 7/11/09 13:08:50
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