TRAINING & WORKSHOPS
Mention that you live on the Dorset border to
a central London client and you may just as
well have gone to Mars
I have successfully circumnavigated for all
these years, “What exactly is your offering
and what makes you different?”
I know, I know. Of course we should have
been able to answer it. And we could - in a
waffly, raise our eyes to heaven, make a bit
of a joke out of it way. You all know how
difficult it is to explain NLP to people in one
sentence, even if you don’t have an NLP
business. And of course, now, when times are
much tougher, it is even more important to
be able to answer these questions.
Leafing through the pages of this lovely
magazine demonstrates how hard it is
to create true distinction in a crowded
market. Take a few moments to go through
it yourself, as if you were looking for a
Practitioner training. How would you
choose?
Particularly in a recession customers go
for what they know; the people they feel
they have some relationship with, or at least
someone they’ve heard of.
Again, I am getting ahead of myself. We
were having a personal recession a year to world leaders in marketing and business. relationships with more people than we ever
BEFORE everyone else! So there we were, AND WE LEARNED. Oh my goodness me, have before, automatically.
very little business and a business model that we learned things WAY outside our comfort We know how to earn money while we sleep
SEVEN years ago a client of ours described zone. We took risks, we changed our minds (that’s a much better business model)
as “crap”. In other words, if you sell yourself many times and our branding twice! We have learned systems that we can
on a daily rate, there is a ceiling to what you We learned some tough lessons about duplicate for ourselves and others and ways of
can earn and you are the only collateral in money-making schemes on the internet. ensuring that we have the time to do the things
the business. That is not a sustainable or We believed in ourselves and we doubted that we love and are good at.
valuable model. ourselves. Our biggest lesson is that difference is not
And THEN the recession arrived! Oh We went through a great deal of overwhelm enough. Divergence is the key.
good grief. Training is the first to go of and despair. But we kept going. Yes, we do still run NLP trainings, and they
course being, from a corporate perspective, Now our business is in a totally different are the thing we love the most.
“discretionary spend”. shape.
By then though, we had already started We learned how you can leverage yourself
If you want to know more about what we are
doing things differently. when you don’t have many, indeed any, doing that’s divergent, contact us at:
What did we do? resources (for resources read time, money info@extraordinarycoach.co.uk
We did what all good students of NLP do; and staff)
Emma Sargent & Tim Fearon
we modelled, we got interested in what works We know how to take our passions and
www.EmmaSargent.co.uk
in completely different markets. We ignored strengths and turn them into assets.
www.TimFearon.co.uk
our own industry and looked to America and We know how to reach and build
rapport - Autumn 2009
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