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p4-10 news:News 01/09/2009 11:16 Page 2
Aristocrat consolidates
during tough times
ristocrat Leisure is to to double its share of the customer-focused sales model”, activities was down about five
withdraw from many world participation gaming market over the while in Japan Aristocrat is hoping to percent on the same period in
markets and focus its efforts next half-decade, as well as stabilise its fortunes by aiming for a 2008, to AUD374m ($310m), but
on the U.S., Japan and Australia. developing its systems and stepper minimum of two licensed game pre-tax earnings sank 32 percent to
The Australian game supplier’s businesses. releases and 50,000 unit sales AUD58m ($48m).
CEO and MD Jamie Odell said: “We It will locate more senior each year. Said Odell: “Operators continue to
will home in on the few game- management in North America in an The firm’s financial results for be cautious in terms of capital
changing opportunities that will effort to become “more genuinely the first half of 2009 reflected spending and new venue openings
make us successful.” embedded in the region”, according tough economic times in each of slowed markedly.”
He added: “We expect to exit to Odell, and ramp up U.S.-specific its major markets, although One exception to the
around 30 low-margin jurisdictions game development. Aristocrat believes that new game recessionary rule for Aristocrat was
over the coming months. One size Increased local game releases in the second half will New Zealand, where the company’s
no longer fits all.” development is also on the agenda help it recover. revenue roughly doubled and profit
In the U.S., Aristocrat’s priority is for Australia, along with “a more Total revenue from ordinary trebled.
BetStone opens Mexico
IGA organiser names new media manager
office to improve Latin
an Whiston has joined Clever Duck Media, organiser of the International
Gaming Awards, as media manager. A graphic and multimedia designer,
Whiston has previously worked with companies including Evo Games and Sony.
America support
The next awards will be presented in the New Year. This year, casino
operators and suppliers including Bally, Starworld and Wynn were recognised
at the ceremony in London. The awards’ 23 judges included members of the
erver-based gaming systems supplier BetStone is the latest to industry, journalist and analysts.
strengthen its commitment to the Latin American market, with the Clever Duck is a subsidiary of Empire Casino Recruitment.
opening of a new office in Mexico City and the launch of games and
management software at ELA.
BetStone – headquartered in Dublin, Ireland – is setting up its office in the
Mexican capital to provide a local support presence for its customers in
AGEM gains new members,
Central and South America.
The firm also used this summer’s ELA event in the city to debut a range of
donates to industry causes
new games and content-management software.
Four new bingo varieties – Electro, Mayan, Pharaoh and Sambo – are
deploying with customers from this summer, while other BetStone launches
at ELA include Break da Bank, Prime Property, Rapunzel, Secret Admirer, T
he Association of Gaming Equipment Manufacturers (AGEM) has added
four new corporate members, bringing its total to nearly 80, while
continuing to support industry initiatives with cash donations.
Sure Win and Zodiac. The new members are Cammegh, the British manufacturer of roulette
They bring BetStone’s range to nearly 100 games. The firm’s new content- wheels and display equipment; Taiwanese slot maker Paokai Electronic
management software, meanwhile, allows operators to centrally control Enterprise; Cole Industries, the Las Vegas supplier of turnkey gaming
multiple machines offering BetStone games and select from the game library. cabinets; and Trade Show Fabrications, also of Las Vegas, which provides
The launch last year of ELA – the Exposición Latinoamericana de Juegos services for exhibitors at trade fairs.
de Azar – as a dedicated Latin American trade show was an indication of the Cammegh joins AGEM as a bronze member while the others are at
gaming sector’s growth in the region, now underlined by BetStone’s move associate level, taking the organisation’s total membership to 79.
and by other recent developments such as the new partnership between the They will now be among those lending their support via AGEM to gaming-
Association of Gaming Equipment Manufacturers (AGEM) and event organiser industry initiatives such as training and support for problem gambling.
Monografie, under which AGEM will lend its support to Monografie’s South Recent contributions by the trade body include $25,000 funding for
American Gaming Suppliers Exhibition (SAGSE) in Buenos Aires for the next students of slot technology at the Casino Career Institute of Atlantic Cape
two years. Community College in Atlantic City; over the next two years, at least 25
“[Latin American] markets are critical for BetStone and following our recent students in financial need will receive up to $1000 each.
office opening in Mexico, we are very focused on bringing the benefits of our AGEM has also donated $50,000 to the National Council on Problem
server-based gaming to casino operators in these markets,” said John Gambling, an advocacy organisation in Washington, and the same amount to
Gevisser, BetStone’s Sales and Marketing Director. the International Problem Gambling Center in Las Vegas.
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