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SGB News
Grangers to manufacture and Schwarzer signs
market Sof Sole in UK for Mitre
Sof Sole, America’s No.1 below the ankle shoe care British sports
brand, is to be manufactured and marketed in the UK by brand Mitre has
Grangers at its Alfreton base in Derbyshire. signed a two-
The Directors of Implus, the $120million-turnover year sponsorship
company who own the brand, were impressed by the deal with Fulham
manufacturing expertise and capabilities of the FC and Australia
production facilities at Alfreton and Grangers will goalkeeper Mark
manufacture key elements of the Sof Sole range under Schwarzer.
licence. As part of the
Grangers has selected three of the most popular lines deal, Mitre will
which will be presented in 200ml aerosol cans in provide
distinctive colourways to make it easy for customers to Schwarzer with
distinguish them by functionality. They are priced to bespoke Mitre
retail at £2.99. gloves and
The blue “Water Proofer” is made from a fast drying boots, both
silicon format which not only protects all sports shoes, featuring his
trekking boots etc. from water but also extends their life. name, until
The “Instant Cleaner”, in a burnt orange can, is the 2011. Schwarzer
ultimate trainer cleaner. Its deep cleaning formulation releases a powerful cleaning foam on contact worked closely with Mitre designers to ensure the
and it comes with a convenient scrubber top. gloves and boots incorporate the correct blend of
The lime green can identifies the “Fresh Fogger” which is a fast-acting deodoriser which offers a comfort, aesthetics and technology.
clean fresh scent. It is highly effective not only on shoes and gym bags but also works a treat on stale- The Australian number one was named
smelling clothing. Fulham’s player of the year for the 2008-2009
Dave Watkins of Grangers commented: “These products are currently on sale in JJB outlets and we season after signing on with The Cottagers in the
are looking to make them available to all good sports stores. The brand has a great pedigree and, with summer of 2008. To add to his accolades he was
our manufacturing capacity in the UK, we are confident that we can provide stockists with a service to also named as the 2009 Australian Player of the
match.” Year after completing seven World Cup qualifiers
without conceding a goal.
Saucony signs up Brighton Marathon
Continuing its commitment to supporting running events throughout the world, Saucony has
announced that it will be the Exclusive Shoe and Sportswear Partner for the Brighton Marathon. The
inaugural Brighton event will take place on 18th April 2010 and the race is already filling fast.
Cowgill reassures
Race organisers The Grounded Events Company aim to make the Brighton event the second largest
marathon in the UK, and on the evidence so far, that goal looks set to be achieved in the very first
over KooGa and
year.
The Race Director is former British Olympian Tim Hutchings, who said: “It has been an amazing few
Canterbury
weeks since launch and JD Sports Fashion’s Peter Cowgill has moved to
demand for entries via the reassure the sports trade over the company’s
race website has not intent regarding brands KooGa and Canterbury,
abated since. Current he told TheBusinessDesk. Mr Cowgill was quoted
expectations are that the as saying of the £6.5m Canterbury acquisition,
event will be at capacity “It's the major worldwide brand in rugby, and a
by the end of the summer company that has had considerable money
and it’s clear that the injected into it – something like £50m to support
runners in the region have the strength of the brand, and when it became
bought into the event available we thought it should be worth
already, with all 1000 extending our activities there."
Brighton Bond entries Canterbury will be run as a separate business
reserved for local residents from its current HQ in Stockport, which benefits
being snapped up in the from JD’s financial systems and other strengths,
first eight hours.” according to Cowgill.
The event takes place Happily, JD has re-hired a number of staff
one week before the UK’s made redundant on the company’s recent plunge
largest 26 mile event, the into administration, with around 50 staff
London Marathon. This is a specific strategy by the event organisers, as over 100,000 runners are regaining their jobs. He also ruled out the
rejected from the London race. Brighton fully intends to be there to offer all those left disappointed, possibility of a ‘mono-brand’ store for
with an opportunity to utilise their energies in a different location, just 50 miles down the road on the Canterbury, but said they would attempt to retain
UK’s south coast. some of the high-profile team sponsorship deals.
4 SGB SPORTS JULY 2009
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