p4 Outdoor Aug NEWS:SGBGolf_NEW_template 28/8/09 09:41 Page 4
SGB Outdoor News
Record fundraising at OutDoor, Thorlo Experia
new President for EOG targets outdoor
OutDoor 2009 in Friedrichshafen proved to be a record-breaker for raising funds to
put towards conservation projects. Over €11,000 was raised from the fundraising
market
sale alone, which was held on the EOG Association for Conservation stand each
Thorlo launched its lightweight Experia sock last
day of the show.
season and says that the colourful range was an
Meanwhile, at the recent Annual Assembly of the EOG Association for
instant hit, gaining a Best Buy from Runner’s
Conservation, members voted in a new President and two new Board members
World in June.
with immediate effect.
Building on this, for 2010 Thorlo’s Experia
Holger Bismann, Managing Director of Patagonia Europe, based in
range specifically targets the outdoor market with
Annecy, France was unanimously voted into the position of President.
the launch of Experia Merino Wool with Silk. This
Holger will be joined by two new members of the Board of the
new sock uses a Merino wool and silk blend to
Association; Didier Maclaine Pont, CEO, Bever Zwersport, in the Netherlands and Tomáš Skala, Eco
give incredible softness, keeping feet comfortable
Project Manager, Rock Point, in the Czech Republic.
and blister-free.
Anyone wanting any further information on how to get involved in the EOG Association for
Experia products eliminate all but the most
Conservation and its work can contact Tanya on
tanya.bascombe@eogconservation.org
essential padding, significantly reducing the
weight and thickness of the sock with
strategically sculpted and contoured padding to
OTS launches Novel Awards
match ball and heel strike patterns. The new
Merino Wool with Silk product is perfect for the
This year, the UK ’s biggest dedicated outdoor trade event, the Outdoor Trade Show will be hosting
latest generation of lightweight boots and
the inaugural OTS Novel Awards, recognising product innovation and technology.
approach shoes and will be available in micro
Exhibitors can enter new products from their Spring/Summer 2010 ranges in different categories to
mini and crew lengths.
be in with a chance to win an OTS Novel award. A dedicated team of judges will assess the merits of
each product through a specific set of criteria, looking at elements such as functionality, environmental
friendliness, choice of materials and innovation. The three finalists within each category will be on
Granger’s and
display at OTS with the winners being announced during the Outdoor Trade Social, which will be held
on the first evening of the show at the Strollers restaurant.
Along with specific product award categories such as: clothing, climbing equipment, footwear and
Oxfam celebrate
sleeping bags, there will also be the overall OTS Product of the Year Award.
Fabric4Life
Big Bear distributing Mountainsmith Packs
success
Granger’s and Oxfam are celebrating success in
Big Bear Sports has announced a UK distribution agreement with Mountainsmith, the outdoor
their Fabric4Life initiative, with hundreds of
backpack, camera pack and developer of innovative carrying solutions manufacturer based in
outdoor garments donated and thousands of
Colorado, US. The agreement will see Big Bear launching and distributing the Mountainsmith
pounds generated for charity.
brand in the UK with immediate effect.
Launched last year, the Fabric4Life partnership
Mountainsmith’s key outdoor range of All Terrain backpacks has been completely revamped for
encourages outdoor enthusiasts to bring old
2010 and recently the packs were awarded the bluesign standard, the first pack manufacturer to be
waterproof garments into Oxfam shops. The
awarded. This means the textile products used are environmentally friendly, pose no health hazards,
garments are restored by Granger’s using their
and conserve resources to the greatest possible extent.
specialised cleaning and proofing products, then
The acquirement of the Mountainsmith follows an agreement with outdoor apparel manufacturer
supplied back into the shops ready for purchase.
Cloudveil earlier this year; Big Bear Sports has restructured its current operation accordingly,
The recycling initiative combines sustainability
creating a dedicated outdoor division and is in the process of recruiting an outdoor sales manager.
with raising money for Oxfam projects.
Sugoi appoints new VP of DaD
Snugpak
SUGOI has appointed a new Vice President of Design and Development – Andrew Coutant. He joins
appoints SAM
SUGOI with a strong 20 year background in the outdoor and athletic industry. Snugpak has appointed Mark Pillinger as its sales
Stan Mavis, President of SUGOI commented: “It’s a pleasure to have Andy Coutant join the SUGOI account manager. Mark will be responsible for
team, his wealth of experience in increasing quality control standards, driving innovation, Snugpak’s account management, customer
strengthening price positioning on apparel and delivering award winning lines will be key to SUGOI’s service and opening of new accounts.
future success.” Snugpak’s joint Managing Directors, Mick
As Vice President of Design and Development, Coutant will be responsible for the operations side of Dobson and Susan Parrish said: “We are
design and development; formulating and executing a plan for design and development for existing delighted that Mark has joined the team, his
and new business opportunities, enforcing quality processes, and driving fabric and construction many years of experience will help us provide
innovation. excellent customer service.”
4 SGBOUTDOOR AUGUST 2009
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